Rolex

Montres Rolex SA
Rue François-Dussaud 3-5-7
Case postale 1755
CH 1211 Genève 26
Tel : +41 (0)22 302 22 00
Fax : +41 (0)22 300 22 55
www.rolex.com

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Established in 1920 in Geneva, Rolex has grown to become perhaps the most recognised watch brand in the world thanks to the canny marketing of its founder Hans Wilsdorf. Rolex is one of the few genuinely vertically integrated mass production watch brands, capable of producing its watches entirely in-house. It is also the only brand to submit all its timepieces for COSC certification.

The Rolex Oyster case is the brand’s trademark design and is used in all the Rolex watch collections, from the classic Datejust and Day-Date models to the rugged Submariner and Deepsea diver’s watches and the legendary Daytona chronograph.

Rolex is an independent company with major production centres in Geneva and Bienne. The company is run by Jean-Frederic Dufour, CEO.

Submariner
Submariner
Daytona
Daytona
Yachtmaster
Yachtmaster
Datejust
Datejust
Rolex images

Rolex “Bao Dai” sets auction world record
15 May 2017

News - Rolex “Bao Dai” sets auction world record

The diamond-encrusted Rolex 6062, commissioned by the last Emperor of Vietnam, has just sold for a massive 5,066,000 Swiss francs.
The desert refrigerator, brought to you by Rolex
16 February 2017

News - The desert refrigerator, brought to you by Rolex

Since 1976, Rolex has been doing its share to give back to the community through the Rolex Awards for Enterprise. Applications are open for the 2018 awards, which are now twice as (...)
Rolex: the art of watchmaking and the craft of philanthropy
27 September 2016

News - Rolex: the art of watchmaking and the craft of philanthropy

A leader in watchmaking and a leader in giving back, The Geneva-based brand demonstrates its class with the Rolex Awards for Enterprise.
Roger that! Federer sports new Rolex Daytona released at Baselworld
25 March 2016

News - Roger that! Federer sports new Rolex Daytona released at Baselworld

The Swiss tennis star is right on point, already wearing Rolex’s latest Oyster Perpetual model, the Cosmograph Daytona.
Eyes on the prize? Rolex preps for Enterprise Awards
26 February 2016

News - Eyes on the prize? Rolex preps for Enterprise Awards

The luxury watchmaker marks the 40th anniversary of its international philanthropic programme by announcing the jury for its upcoming Rolex Awards for Enterprise, to be held in November, 2016. (...)
COMMENTARY: Differentiation or saturation in the watch industry?
18 June 2015

News - COMMENTARY: Differentiation or saturation in the watch industry?

In this special commentary feature, we connect with Mr. Fabio Anderaos de Araujo, a.k.a "The Mechanical Watch" and look into the reasons why watches are becoming more and more (...)
Watch of the Day Wednesday: Rolex Reference 6263 Cosmograph Daytona
13 May 2015

News - Watch of the Day Wednesday: Rolex Reference 6263 Cosmograph Daytona

Each Wednesday, we feature a special watch that caught our eye. This week, we profile a world record beater at auction by none other than the king of watches, (...)
RETAIL WORLD Friday: Rolex's Minimalist Marketing Strategy
17 April 2015

News - RETAIL WORLD Friday: Rolex’s Minimalist Marketing Strategy

Every Friday we shine a light on the marketing, distribution or sales strategies of brands or retailers. This week, we look at Rolex, the brand most readily associated with the world of (...)
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... , so long as the brand in question was an independent luxury watchmaker (think Rolex, Patek Philippe, and company.) Europa Star TIME.KEEPER In a nod ...
Terms matched: 1  -  Score: 11  -  10 Jul 2017
... go head to toe with some of the big boys in the industry (think Rolex, Omega) in terms of quality and value proposition. But despite its ...
Terms matched: 1  -  Score: 11  -  6 Jul 2017
... lot to do with loyalty. Surely we shouldn't be seeing a brand ambassador for Rolex wearing an Omega on the weekend – that's what contracts are for! Antoine ...
Terms matched: 1  -  Score: 11  -  9 Jun 2017
... , such as giant posters of Philippe Dufour, or sleep tight next to his Rolex Daytona 6239 Paul Newman. As you walk into Vianney Halter 's workshop in ...
Terms matched: 1  -  Score: 12  -  24 May 2017
... Sold for CHF 670,000. A highly important and most attractive yellow gold ROLEX 1952 wristwatch with cloisonné enamel dial depicting a dragon. The dial was made ...
Terms matched: 1  -  Score: 20  -  24 May 2017
... is one of the most knowledgeable insiders in the watch business. A veteran of Rolex, Bucherer, Piaget and Sowind Group, this independent trainer in watchmaking knowledge ...
Terms matched: 1  -  Score: 14  -  24 May 2017
... Rolex "Bao Dai" sets auction world record By Mr. E The diamond-encrusted Rolex 6062, commissioned by the last Emperor of Vietnam, has ...
Terms matched: 1  -  Score: 198  -  15 May 2017
... he rose to his current heights, as they did for Rafel Nadal. For Rolex and Roger Federer, too, it was the same case. In fact ...
Terms matched: 1  -  Score: 20  -  1 Mar 2017
... The desert refrigerator, brought to you by Rolex By Mr. E Since 1976, Rolex has been doing its share to give back to the community through ...
Terms matched: 1  -  Score: 139  -  16 Feb 2017
... looks quite similar to some of the legendary offerings by the likes of Omega and Rolex. Prices range across the tripe digits, from the high 100s to about ...
Terms matched: 1  -  Score: 11  -  15 Feb 2017
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