18 April 2017
News - What did we learn from Baselworld? Find out in this video exclusive
The special video by Tina Drolc takes stock of the trade show that was, and a looks forward to where the Swiss watch industry can go from here.
3 April 2017
News - Baselworld is still beating to its own drum, but for how much longer?
Arguably the most important show for the watch industry, this year’s edition marked its 100th anniversary. But changes are already afoot for next year.
24 March 2017
News - Watch of the Day: Introducing David Candaux and the “1740 - The First 8”
The first offering by talented watchmaker David Candaux pushes all the right buttons of watch design, with an asymmetrical conception and excellent technical execution.
23 March 2017
News - Europa Star at Baselworld
The Europa Star team will be reporting live on location from Baselworld for the duration of the trade show. Join us at the main entrance of Hall 2.0!
29 April 2016
News - Video Exclusive: Interview with Serge Maillard, CEO & Publisher, Europa Star
Watch Maillard’s musings on the industry, including the latest trends, brand strategies and market perspectives, in this first of a series of special video features.
23 March 2016
News - Signal of the day: Repositioning
With export figures continuing their downward trend, watch brands at Baselworld 2016 are repositioning their latest releases in the lower market segments.
20 March 2016
News - Baselworld 2016 smartwatch roundup
We’re seeing more smartwatches at Baselworld this year, but surprisingly little novelties from the Swiss luxury brands for now.
17 March 2016
News - Baselworld 2016 kicks off in the midst of a stuttering market
The definitive platform for the global watch and jewellery industry has opened its doors. For the next eight days, Basel will be the nerve center for an industry in need of a boost.
15 March 2016
News - Signal of the day: looking for the market “sweet spot” at Baselworld
Watch brands will be fielding questions about their price points amidst declining consumer demand. So where is the "sweet spot" for pricing in 2016?
4 March 2016
News - Special Feature: Watch brands at “digital tipping point” in 2016
In the lead-up to the colossal Baselworld 2016 in a few weeks’ time, Luxury Society’s Editorial Director Daniela Aroche spoke to independent watchmakers about the trials and tribulations of their digital evolution. They give us their exclusive insights on the move to digital in 2016.
7 September 2015
News - Europa Star Feature: Fashion, Haute Couture, Knives and Muscles
Welcome to the complex world of licensing. Fashion brands are multiplying. Unlike the pure watchmakers, these ambitious players hope to exploit the following they have built up outside the watchmaking industry.
22 June 2015
Features - THE BABELWORLD LABYRINTH
Entering the hall where the official opening of Baselworld 2015 is to take place, amid the hubbub of journalists taking up their usual places, and greeting each other as from one continent to another, it is immediately clear that something is not quite right.
22 June 2015
Features - FACES IN TIME
Baselworld is intrinsically about watches, but without people neither the event nor the timepieces would exist. This is about some of those faces.
22 June 2015
Features - GALLERY WORLD TOUR
DUTCH CONNECTION - RETRO-FUTURIST ODYSSEY - SWITZERLAND LOOKS TO JAPAN - HUNTING CHIC - SAXON RENAISSANCE - LADIES’ REVELATION - LAKE GENEVA - FINNISH MOONS - CHINA SPACE PROGRAMME - GERMAN AVIATION - THE CULT OF THE HEX NUT - VELOCITÀ – FULL SPEED AHEAD…
20 June 2014
Features - WATCHMAKING 2014 / BASELWORLD - EVERYTHING AND ITS OPPOSITE
Baselworld: mile upon mile of aisles, lined with hundreds and hundreds of booths looking every inch like places of worship, each dedicated to its own particular divinity. Whether the symbol is a crown, any number of crosses, an alpha or an omega, every brand, large or small, is hoping to attract new converts. It would be impossible for anyone hoping to join the ranks of the faithful to investigate them all, even if they share the task, as Europa Star has done in this issue. The visit is thus necessarily subjective, leaving plenty of room for chance encounters and serendipitous events.