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IWC International Watch Co
Baumgartenstrasse 15
P.O. Box 686
CH 8201 Schaffhausen
Tel : +41 (0)52 635 65 65
Fax : +41 (0)52 635 65 01
[email protected]
www.iwc.ch
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> IWC – search all reports since 2000
IWC highlights
IWC Introduces Digital Watch Passports in Partnership with Arianee
December 2023
IWC Schaffhausen introduces My IWC Passport, a blockchain powered digital product passport linked to an individual IWC watch. Owners will be able to access (...)
Chronode: made-to-measure
October 2023
Chronode is not your run-of-the-mill mechanical movement-maker. The company, based in Le Locle, offers contemporary, innovative solutions and provides (...)
A history of watch advertising: 1980-1989
June 2023
A meeting with Watchfinder & Co. CEO Arjen van de Vall
June 2023
The platform recently launched its own marketplace – an important development for the UK-based company, which belongs to Richemont and exhibited at (...)
Beyer Chronometrie – Zurich: a pioneer in the watch trade
BEST OF RETAIL 2023
March 2023
Founded in 1760, the world’s oldest continuously operating retailer, now run by the eighth generation of the same family, can boast many watch industry (...)
IWC Schaffhausen Portofino Complete Calendar
February 2023
Presented in 18-carat 5N gold or stainless steel, the Portofino Complete Calendar is the first timepiece to feature the new complete calendar module (...)
Concentration continues in watch distribution
MARKETS
January 2023
A distribution strategy that emphasises monobrand stores is benefitting a small number of powerful retailers with the necessary logistical and financial (...)
The metaverse: is it right for the watch world?
January 2023
With the metaverse forecast by analysts to generate US$5 trillion in consumer and enterprise value by 2030, its potential seems too big to ignore, and (...)
IWC: a new boutique at London’s Battersea Power Station
December 2022
Located within the recently restored London landmark, renowned for innovation and technical ingenuity, the new boutique showcases IWC’s latest designs (...)
IWC: new variations in the Portugieser collection
August 2022
For the first time, the Portugieser Perpetual Calendar 42 and the Portugieser Automatic 40 feature dark green dials with a sunray finish, on matching green (...)
IWC launches Top Gun Pilot’s watches in Ceratanium®
November 2021
Engineered in Schaffhausen, this innovative new material combines the structural integrity of titanium with a scratch-resistance similar to that of (...)
IWC launches special edition Big Pilot’s watch
May 2021
With the Big Pilot’s Watch Constant-Force Tourbillon Edition “IWC Racing”, IWC Schaffhausen presents a horological masterpiece in a design inspired by the (...)