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Universal Genève SA
38 Chemin du Grand Puits
Case Postale 128
1217 Meyrin 2
Switzerland
Tel : +41 (0)22 307 78 80
Fax : +41 (0)22 307 78 90
[email protected]
www.universal.ch
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> Universal – search all reports since 2000
Universal highlights
Breitling acquires Universal Genève and announces its revival
December 2023
Breitling has announced its acquisition of Universal Genève, marking a new chapter for the brand renowned for its horological artistry and innovation. This (...)
Reviving a watch brand: a risky venture
July 2022
Before the 1970s, Switzerland was home to a record number of watch brands, many of which collapsed during the quartz crisis. Over the past twenty years, (...)
WWII Japanese military watches
DAWN OF A QUIET SUNDAY MORNING IN 1941
March 2019
The rise and fall of the Japanese Empire during WWII is a deeply captivating but also frightening piece of history of the 20th century. If military watches (...)
When extinct brands achieve record results
DATA
December 2018
Pre-owned websites are flooded with vintage watches. Among the most sought-after are now defunct brands like Universal Genève or Gallet. The leading online (...)
Yesterday’s marketing is more modern than you think it is
VINTAGEMANIA
October 2018
Art deco advertisements certainly look prettier mounted on your wall than the modern ones you’ll find in the glossy magazines in your doctor’s waiting room. (...)
Can you dive with your vintage watch?
VINTAGEMANIA
August 2018
Have you ever asked yourself that question? I’m sure that if you’re a collector, or simply the owner of a vintage watch, you’ve surely asked yourself at least (...)
Patina: the blue cheese of vintage watches
VINTAGEMANIA
April 2018
NOTA BENE: The word “patina” comes from latin and meant “plate”, at that time most of them were made out of bronze, a material that can be affected by time or (...)
Universal Polerouter: one of the last affordable icons
VINTAGEMANIA
March 2018
I’m not the first or the last one to write about the Universal Genève Polerouter but my love for the brand and for this model in particular is deeply linked (...)
Universal Genève rewards the winner of the 2009 edition of the prestigious International rose competition of Geneva
June 2009
On the occasion of the 62nd edition of the International rose competition of Geneva, the watch brand Universal Geneva, official partner, has (...)
Universal Compax - Limited Edition
May 2009
Launched in 1936, the Compax chronograph displayed a revolutionary third chronometer counter for totalizing the hours and minutes timed. Seventy-three (...)
Microtor Cabriolet 2008: another bold new release from Universal GenÈve
May 2008
On the occasion of BaselWorld 2008, Universal presents its Microtor Cabriolet, the first shaped timepiece (since the brand’s renewal) distinguished (...)
Universal Microtor Cabriolet
May 2008
80 years after creating and patenting its legendary Cabriolet – the first reversible watch – Universal Genève presents its first shaped timepiece, which is (...)