The French haute couture brand, established by Gabrielle Chanel (1883-1971), who was called “Coco Chanel”, revolutionised the world of fashion, but what about watchmaking? The idea came relatively late because the “Première” watch was not launched until 1987. It was a tribute to the company’s origins, with its shape inspired by the Place Vendôme and the stopper from a bottle of Chanel No. 5 perfume. But Chanel’s real breakthrough came in 2000 with the J12, a sports watch in high-tech ceramic. It was subsequently presented in different versions and evolutions. In 2003, the all-white J12 started the trend for immaculate white in luxury watchmaking. And the “engines”? They have been high class since 2008 because the movements are produced by Audemars Piguet.

J12	Première Tourbillon Volant