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> Swatch watch – search all reports since 2000
Swatch watch highlights
When Japan inspires Swiss watches
GALLERY
July 2024
Urushi combination techniques, enamel miniaturisations of heritage artworks, architectural theory, comic influences, origami, engraving and motifs from (...)
Swatch introduces the Power of Nature Collection
January 2024
The new collection of watches, inspired by the great outdoors, is ready for anything. It captures the power of waterfalls, the desert’s vastness, icy (...)
Swatch marks the Simpsons’ return with a donut-inspired watch
November 2023
Grab it while it’s hot! When you’re looking for a tasty treat, sometimes only a donut will do. That’s why Swatch is celebrating The Simpsons’s record breaking (...)
Swatch introduces the Big Bold Irony in five metallic dial shades
October 2023
After the debut of the stainless steel Big Bold with a bioceramic core, here comes the new season’s statement piece: the Big Bold Irony. A post-modern blend (...)
Swatch goes square with the new “Bioceramic What if?” collection
August 2023
Swatch revisits a pivotal decision from the early 1980s, posing the question: “What if?” This reflection has birthed a square watch collection inspired by a (...)
A history of watch advertising: 1980-1989
June 2023
From the archives: our first look at the Swatch
ANNIVERSARY SERIES
February 2023
It has often been said that the Swatch saved the Swiss watch industry, and March 1, 2023 marks 40 years since its introduction. Although this view is (...)
Introducing the 2023 Swatch Valentine’s Day Collection
January 2023
Many say the way to a person’s heart is through their stomach. Swatch believes it’s also through what’s on their wrist. Recipe for Love has a customizable (...)
An introduction to Swatch’s Holiday Collection
December 2022
This year, Santa isn’t coming to town, on Golden Merry he’s heading to a Swiss chalet complete with an alphorn to make the reindeer dance. The Holiday (...)
Swatch takes the Moonswatch on tour
July 2022
Eleven MoonSwatch “rolling planets” started their journey on July 12 from the Swatch Global Headquarters in Biel, Switzerland, and tour Europe, stopping at (...)
Swatch x Omega: what madness is this?
EDITORIAL
July 2022
All it took was the announcement of an unprecedented and vaguely incestuous marriage between Swatch and the Speedmaster Moonwatch, Omega’s iconic timepiece, (...)
Presenting the Swatch X Centre Pompidou Collection
April 2022
Reimagining six masterpieces as bright timepieces, the Swatch X Centre Pompidou Collection is the latest in a long line of collaborations that started in (...)