time-keeper


Dior presents eight new versions of the Chiffre Rouge

February 2024


Dior presents eight new versions of the Chiffre Rouge

Twenty years after its first launch, the collection is enjoying a renaissance, reinvented through eight new models for both men and women, featuring some of the House’s most iconic codes, with details chosen for their elegance and couture aesthetic.

B

etween tradition and metamorphosis, the bold singularity of this exceptional watch is reaffirmed by its architectural asymmetry. The case reveals a subtly enlarged and tapered side while its red crown and matching hands swirl in a mesmerising ballet. The “color of life” in the words of the founding-couturier, a hue of the most intense character, is a unique signature.

Monsieur Dior’s favourite number, eight, also makes an emblem of this creation; it is the only numeral in the date display to be highlighted by the vibrant shade, like a marvellous lucky charm that reappears every month.

Dior presents eight new versions of the Chiffre Rouge

Revisited with a modern edge, these extraordinary timepieces are now adorned with the lines of cannage, an eternal symbol of Dior. Engraved with infinite precision and delicacy, the sumptuous, micro-textured graphics magnify the dial and oscillating weight.

Equipped with an automatic mechanism visible on the back through a captivating use of transparency, the watches are fitted with a variety of calibers, from chronograph to tourbillon, composing a diverse selection to suit all tastes.

Dior presents eight new versions of the Chiffre Rouge

Daring to mix-and-match, this timepiece comes with interchangeable straps – in rubber enhanced with macro and micro cannage or in precious leather – that can be interchanged as wanted.

Presented in several different finishes, it can be embellished with stones or distinguished by an ultra-matte black. Perpetually contemporary, this object of desire exists in two sizes, 38mm and 41mm. A powerful statement for both men and women.

Five of these exceptional creations will be available in boutiques from February 2024, the 38mm Rainbow-set watch from July 2024 and the last two grey versions from October 2024.

To be noted too that the new Chiffre Rouge will be available at the new Geneva boutique from 29 February 2024 (opening of the new boutique) located at 70 rue du Rhône.

Dior presents eight new versions of the Chiffre Rouge

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