PRODUCTS TAKE PRIDE OF PLACE


PRODUCTS TAKE PRIDE OF PLACE
Europa Star WorldWatchWeb, 16 January 2017   
By Serge Maillard

How do you keep your head above water in such turbulent times? By taking another look at your products, obviously. Price, which we examine in closer detail in Europa Star TIME.BUSINESS folio, is not the only lever the watch industry needs to focus on. In our TIME.KEEPER folio, we offer a few suggestions.

PRODUCTS TAKE PRIDE OF PLACE PRODUCTS TAKE PRIDE OF PLACE

In the Highlights segment, more than twenty brands introduce their novelties. It is a place where they can prove their creativity and where products take centre stage: their latest creations will be of interest to both professionals and amateurs alike. We also show a selection of Extraordinary Watches that surprise our senses with limpid transparency or, at the other extreme, the deepest black. Or, in the case of Dominique Renaud, take the art of watchmaking back to the drawing board, starting with a blank sheet. The future of watches will depend on this interplay between art and industry.

Vianney Halter was one of the pioneers of the creative watchmaking renaissance of the 2000s; he’s now looking for a way to harness that energy in a way that makes sense for the remainder of the 21st century. The exuberant creativity of the recent Gaïa Prize winner is embodied in his place of work, which we reproduce in photographs in this issue. Don’t expect meticulously ordered tool benches against a backdrop of snow-dusted hills. It’s an Aladdin’s cave bursting with a profusion of treasures, from vintage artefacts to futuristic objects whose purpose can only be guessed at.

Then, in Time.Keeper, we play with time, jumping back and forth from the distant past to possible future directions. We look at the reasons for the boom in the vintage watch market, at a time when the market for new watches is enduring a somewhat bumpy return to earth. And we also indulge in an unusual exercise: dissecting an Apple Watch, to discover what lies hidden inside this wrist-mounted UFO.

Finally, we would like to seize this opportunity to warmly thank all the watch companies that have placed their trust in us for this special 90th anniversary issue, as well as those that have used Europa Star for decades since 1927 as a favoured channel for their international communication… and ultimately their success. We also look forward to welcoming more partners into our global networks, because we firmly believe that the horological art and industry holds a bright and surprising future if it asks itself the right questions. We are here to support the entire global watch community in this challenging process. So, without further ado, let’s have a look at the products!

Source: Europa Star TIME.BUSINESS/TIME.KEEPER Dec. 2016 - Jan. 2017



STRENGTHENING THE BASE OF THE PYRAMID
22 March 2017

Editorials - STRENGTHENING THE BASE OF THE PYRAMID

High on the intoxicating returns from its ascent to the dizzying heights of luxury, the Swiss watch industry has now fallen back to earth. And it’s asking itself whether it went too far. All eyes (...)
Episode 2 of Europa Star's TV show "C'est l'heure" is out now video
3 February 2017

News - Episode 2 of Europa Star’s TV show "C’est l’heure" is out now

It’s that time again! Europa Star’s dedicated TV programme presents its second installment, where we report on the latest from SIHH 2017.
The new EUROPA STAR ultra-innovative concept
16 January 2017

Editorials - The new EUROPA STAR ultra-innovative concept

For our 90th anniversary, we are proud to present the new Europa Star. In this ultra-innovative concept, the context provides the physical and metaphorical “wrapper” for the content. The product is (...)
A LAST WORD TO START - Journalists: the new merchants in the temple?
16 January 2017

Editorials - A LAST WORD TO START - Journalists: the new merchants in the temple?

The watch industry is in crisis, of that there is no doubt, but it’s a storm of moderate proportions compared with the roaring tempest enveloping the media. And it’s not about competing local (...)
Europa Star TIME.BUSINESS / TIME.KEEPER - contents Chapter 1, Global edition 2017

Luxury Watch Magazine Issues - Europa Star TIME.BUSINESS / TIME.KEEPER - contents Chapter 1, Global edition 2017

Introducing Europa Star TIME.BUSINESS and TIME.KEEPER
16 January 2017

News - Introducing Europa Star TIME.BUSINESS and TIME.KEEPER

Our main edition now presents two brand new folios: TIME.KEEPER, focused on watch products, and TIME.BUSINESS, with a broader view of the watchmaking (...)
Introducing "C'est l'heure", Europa Star's new TV programme video
12 January 2017

News - Introducing "C’est l’heure", Europa Star’s new TV programme

It’s time! Europa Star’s dedicated TV programme about the watch industry premieres with an episode exploring the Espace Horloger in the Vallée de Joux.
Season's Greetings from Europa Star!
23 December 2016

News - Season’s Greetings from Europa Star!

On behalf of the entire Europa Star team, we would like to wish you a Merry Christmas and a Happy New year!

Europa Star, the World’s Most influential Watch Magazine, is the premier provider of international watch industry news and information. For 89 years, we have supplied watch retailers, watch distributors, watch designers, watch agents and watch manufacturers with news from the international watch industry. Our web and print publications are of interest to the specialized watch trade and the world’s most knowledgeable aficionados, watch collectors and consumers. Our magazines and websites are available in several different languages, making them accessible to all international markets and an essential tool for anyone working in the watch business and all those passionate about watches.

© 2017 Europa Star - All rights reserved.