A LAST WORD TO START - Journalists: the new merchants in the temple?


A LAST WORD TO START - Journalists: the new merchants in the temple?
Europa Star WorldWatchWeb, 16 January 2017   
By Pierre Maillard

The watch industry is in crisis, of that there is no doubt, but it’s a storm of moderate proportions compared with the roaring tempest enveloping the media. And it’s not about competing local papers, or even big groups fighting over the same scraps. This time, the trouble bears the name of Google, Facebook, Instagram and Apple (yet again). They are giants, monsters, with an insatiable appetite for everything they can catch in their big data nets.

If anyone is to survive the onslaught, they’ll need to find a new model. This existential quest is taking place in a scene of utter chaos. The lines between journalism and promotion, objectivity and commercial favouritism, independence and conflicts of interest are blurred, sometimes to the point of complete erasure. Let’s look at our own domain: the watch industry and the media. We are reaching the end of nearly two decades of incredible expansion for the watch industry, which has drawn into its wake a growing train of hangers-on enthralled by the rich cornucopia before them. Because, you see, the watch industry was generous, distributing its largesse far and wide. Where relationships were close, misbegotten children were born. Some watchmakers even became their own media. They launched into print and the internet, and invaded social media, forums and blogs. Influencers, opinion leaders and celebrities emerged, and watch porn colonised the screens of the connected world with its freckles and follicles.
Faced with this invasion of their own backyard, the traditional media found themselves thrown into confusion. They cast around in vain, trying to recover their bearings. Some thought that the answer was to become merchants themselves. After all, as journalists they had access to the watchmaking temple and its high priests; they might as well set up shop and make the most of it. But the fact that “commercial services have taken over from editorial concerns, even to the point of appointing editors-in-chief”, as a former editor-inchief of 20 ans, a French women’s magazine, noted, is a worrying development. Nothing good can come of such promiscuity, for anyone concerned. Our readers are entitled to expect us to fulfil our duty of providing clarity without complacency (we’re not talking about objectivity, which is an impossibility).
That’s the minimum that politeness demands. And that is the purpose of the revisions we have undertaken for this anniversary issue, which we hope will mark the dawn of a new era. We are not burying our heads in the sand. We are all part of the same fascinating global watchmaking ecosystem. If we are to continue to inform, analyse, evaluate and share, we need you, the watchmakers. And you, the watchmakers, need us. Is this codependency? No, more like shared independence.

Source: Europa Star TIME.BUSINESS/TIME.KEEPER Dec. 2016 - Jan. 2017

Subscribe here to the new Europa Star TIME.BUSINESS / TIME.KEEPER magazine issue



The new Europa Star - Chapter 4!
9 October 2017

News - The new Europa Star - Chapter 4!

It is time to dissect the future of watch retail! This is what we do in our new issue of Europa Star. Don’t miss the latest insights on the watch industry, including the newest watch products. (...)
Episode four of Europa Star's "C'est l'heure" out now video

News - Episode four of Europa Star’s "C’est l’heure" out now

It’s time! Our dedicated TV programme presents its fourth installment, reporting from the EPHJ in Geneva and "Les 24 Heures du Temps" in Besançon.
Europa Star Global Summer Issues Out Now
10 July 2017

News - Europa Star Global Summer Issues Out Now

Don’t miss the new summer issues: Time.Business for the broader industry context, Time.Keeper on the latest watch products, and Première, our leading French language (...)
The new EUROPA STAR ultra-innovative concept
16 January 2017

Editorials - The new EUROPA STAR ultra-innovative concept

For our 90th anniversary, we are proud to present the new Europa Star. In this ultra-innovative concept, the context provides the physical and metaphorical “wrapper” for the content. The product is (...)
Episode 2 of Europa Star's TV show "C'est l'heure" is out now video

News - Episode 2 of Europa Star’s TV show "C’est l’heure" is out now

It’s that time again! Europa Star’s dedicated TV programme presents its second installment, where we report on the latest from SIHH 2017.
PRODUCTS TAKE PRIDE OF PLACE
16 January 2017

Editorials - PRODUCTS TAKE PRIDE OF PLACE

How do you keep your head above water in such turbulent times? By taking another look at your products, obviously. Price, which we examine in closer detail in Time.Business, is not the only lever (...)
Europa Star TIME.BUSINESS / TIME.KEEPER - contents Chapter 1/17, Global edition

Luxury Watch Magazine Issues - Europa Star TIME.BUSINESS / TIME.KEEPER - contents Chapter 1/17, Global edition

Introducing Europa Star TIME.BUSINESS and TIME.KEEPER
16 January 2017

News - Introducing Europa Star TIME.BUSINESS and TIME.KEEPER

Our main edition now presents two brand new folios: TIME.KEEPER, focused on watch products, and TIME.BUSINESS, with a broader view of the watchmaking (...)

Europa Star, the World’s Most influential Watch Magazine, is the premier provider of international watch industry news and information. For 89 years, we have supplied watch retailers, watch distributors, watch designers, watch agents and watch manufacturers with news from the international watch industry. Our web and print publications are of interest to the specialized watch trade and the world’s most knowledgeable aficionados, watch collectors and consumers. Our magazines and websites are available in several different languages, making them accessible to all international markets and an essential tool for anyone working in the watch business and all those passionate about watches.

© 2017 Europa Star - All rights reserved.