Located in Grenchen, Switzerland, Eterna has been in operation since 1856, quietly making high quality mechanical timepieces that include real innovation.
Take, for example, the Madison Eight-Days, which has a power reserve of an incredible eight full days, thanks to the operating regularity of its new Eterna Spherodrive construction – a novel spring barrel design rotating on ball bearings.
The Madison Eight-Days is powered by the hand-wound Eterna 3510 movement. This stylish watch will be available in Autumn 2010 from selected Eterna dealers.
MADISON EIGHT-DAYS
“The Eterna Spherodrive represents a revol-utionary improvement to the mechanical efficiency as well as to the longevity and reliability of the watch movement”, explains Patrick Kury, Eterna Technical Director. “By fitting the spring barrel on ball bearings, Eterna engineers eliminated most of the problems caused by wear and tear at the exact point where the movement is subjected to the greatest pressure and friction. Also, the Eterna Spherodrive construction proved ideally suited to the pair of series-coupled spring barrels of the Madison Eight-Days’ Eterna 3510 calibre.”
ETERNA CALIBRE 3510
Providing 192 hours of power reserve, the hand-wound calibre 3510 with Eterna Spherodrive, 14 3/4 x 12 lines, 28,800 v.p.h., features 7 ball bearings, 22 jewels and a Glucydur balance wheel.
The Madison Eight-Days comes with a brown, grey or black Louisiana alligator strap, coordinated with the dial hue.
Still an independent watch manufacturer, Eterna has long held the licence for the acclaimed Porsche Design watch collection. This year’s Porsche Design Timepiece is the Heritage P’6530 – a reissue of the classic chronograph in titanium and limited to 911 pieces. This watch is also the first watch in the exclusive new Heritage collection, to which will be added various models in the future.
The original P’6530 was introduced in 1980 and was the first-ever titanium-built chronograph. The Heritage P’6530 has grown to 44mm as a nod to today’s market, but the style and design remain the same. The Heritage P’6530 is powered by the proven ETA Valjoux 7750 chronograph calibre, COSC-certified and offering a power reserve of 48 hours.
Like everything else produced by the brand, the Heritage P’6530 takes its cue from Ferdinand Alexander Porsche’s stated aim to create products capable of acting as ‘companions through life’. The creator of the legendary Porsche 911 in the early 60s is quoted as saying: “When you think about the function of something, its design sometimes emerges of its own accord.” The output of the Porsche Design Studio, founded in Zell am See, Austria, in 1972, has remained true to this idea. Today, the studio ranks among Europe’s most renowned design establishments, continuing to imbue its creations with the clarity, timelessness and distinctiveness so characteristic of all Porsche Design products.
The Heritage P’6530 Titanium Chronograph comes with a booklet describing the history of the world’s first-ever titanium watch, and the timepiece will be released into the marketplace in the fourth quarter of 2010.
HERITAGE P’6530
Source: Europa Star April - May 2010 Magazine Issue
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