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Spotlights

The King of Cool


The watches Ice-Watch® are living the highlife with sales that have beaten all records and fans that include THE famous Black Eyed Peas. But all the attention hasn’t gone to their heads as they take time out to think about environmental issues and children in need.

The King of Cool

Europa Star WorldWatchWeb  

The King of Cool

The Black Eyed Peas
Six-time Grammy award-winning, multi-platinum recording artists, The Black Eyed Peas have announced that they will release a brand-new album, entitled The Beginning, on November 30th, 2010, on Interscope Records.
The Black Eyed Peas’ sixth album, The Beginning is the follow-up to the group’s blockbuster CD The E.N.D. Released in June 2009, The E.N.D. has sold more than 11 million copies worldwide, while spending 52 weeks on the Billboard Top 200 chart.
The Black Eyed Peas have shot a video for “The Time (Dirty Bit),” first extract of the new album, with director Rich Lee, who also directed the Peas’ “Imma Be Rocking That Body” video, as well as clips for Eminem, The All-American Rejects, Fergie and the Pussycat Dolls.
The watches Ice-Watch® collaborated with the superstar group «The Black Eyed Peas» by placing a watch “Sili White” in the new music video of the group. The Black Eyed Peas are massive global pop stars whose music can be heard in any country around the world. Their unique combination of electro rhythms, dance, soul, funk and hip hop has won them legions of fans worldwide and has seduced Mr. Jean-Pierre Lutgen.

The King of Cool

Make-A-Wish®
The watches Ice-Watch® have joined the many Make-A-Wish® contributors who make seriously ill children’s wishes come true around the world.
To achieve this, the watches Ice-Watch® have joined the Belgian initiative of Make-A-Wish South Belgium with a real desire to participate also in the global effort to obtain donations to help children around the world by creating a watch MAKE-A-WISH® by Ice-Watch® with the full price of 99 € being dedicated to the association.
Your donation to Make-A-WISH® will make a difference and support the watches Ice-Watch® in their global efforts at www.makeawishsud.be

The King of Cool

We Forest
The watches Ice-Watch® make their contribution to reforestation in Ethiopa with WeForest®. The name “Ice-Watch®” itself demonstrates the concern of Mr. Jean-Pierre Lutgen about unseasonal ice-melting and in particular its concern for the preservation of the environment. With this in mind, the watches Ice-Watch® have joined together with the many other donors throughout the world of the international association WeForest® which is committed to slowing down climate change. The watches Ice-Watch® have chosen to make their contribution in Ethiopia, with an investment in the immediate planting of 10,000 trees. If you would also like to take part in this movement and become a part of the watches Ice-Watch®’s gesture, all you have to do is buy an Ice-Watch® WeForest® watch at a price of €99 from the website www.weforest.org. All proceeds from the sale go directly to the Association.

Source:Europa Star February - March 2011 Magazine Issue



Ice-Watch

Ice-Watch
Avenue Mathieu 37R,
6600 Bastogne,
Belgium
Tel: +32 61 217 100
Fax:+32 61 217 150
www.ice-watch.com


More Info
     More from Ice-Watch :
16 May 2012 - News - Ice Watch’s New Ice-Alu Collection
7 March 2012 - Features - The rise and rise of Ice-Watch
15 December 2010 - News - Ice-Watch® develops new e-commerce site for the holidays
19 October 2010 - News - Ice-Watch® sells five watches per minute
7 September 2010 - News - Ice-Watch® introduces new Collection




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