For the first six years of its existence, Montblanc concentrated on men’s timepieces and the first series of its Star Collection in 1997 met with instant success. This was quickly followed by the Sport Collection, the Summit Collection and the highly popular TimeWalker Collection.
Having established its credentials in the men’s watch domain, Montblanc tested the ladies’ watch segment three years ago with its first Lady Profile Collection at the SIHH. The result is that today, ladies watches now account for 25% of the brand’s watch sales.
Full article in print copy of Europa Star BaselWorld magazine issue 2/2006
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