Juicy Couture and Movado Group have signed a worldwide licensing agreement to design, produce and market a collection of watches under the Juicy Couture and Couture Couture brand names.

“Juicy Couture is one of the fastest growing lifestyle brands in the upscale contemporary category,” Efraim Grinberg, President and Chief Executive Officer of Movado Group, said in a release issued by Juicy Couture. “The Juicy watch collection will be a natural extension of the brand's clear and focused vision, unique identity and leading brand position.”

Financial terms of the agreement were not disclosed. The Juicy Couture watch collection, to be manufactured in rich colors with exotic skins, jewel elements and distinctive shapes, is slated to launch this fall. It will be offered initially through select, high-end U.S. outlets, before moving into similar retail outlets in Europe and Asia, Juicy Couture said.

“We are ecstatic about launching our first watch collection and really excited to partner with Movado Group, a leader in the industry, who is known for innovative design and high quality craftsmanship. Juicy has become a fashion lifestyle house and watches, like jewelry, are essential pieces in the Juicy girl's wardrobe. We adore chic, fun timepieces, and think the world is ready to live on Juicy time,” Gela Taylor and Pamela Skaist-Levy, co-presidents and founders of Juicy Couture, said in a release.

Based in Southern California, Juicy Couture is a premium designer, marketer and wholesaler of fashion for women, men and children Juicy primarily targets the fashion-conscious woman between the ages of 18 and 45, as well as aspirational teens and baby boomers. Liz Claiborne Inc. purchased the company in the spring of 2003.

Movado Group, Inc. designs, manufactures, and distributes Movado, Ebel, Concord, ESQ, Coach, Tommy Hilfiger and Hugo Boss watches worldwide, and operates Movado boutiques and company stores in the United States.

Source : nationaljeweler.com

www.nationaljeweler.com