World's No1 football club to partner with prestige Swiss watch brand.
Ajax Amsterdam, Glasgow Rangers and Olympique Lyonnais follow suit.

Luxury Swiss watch brand Ebel has made its most significant move yet in the high-end professional football market by welcoming Spanish giants Real Madrid CF, the most famous and successful club in the world, to its ever-expanding portfolio of long-term agreements with top-class football teams.

Founded in 1902, Real Madrid are the most illustrious club in football history, with nine European Cups and 31 Spanish titles, records that will stand for years to come. For the first time, Real will unveil their own unique luxury watch, designed and produced for them by Ebel.


Thomas van der Kallen, President of Ebel, with Ramón Calderón, President of Real Madrid CF.

Last year England's Arsenal became the first members of what is rapidly becoming the most exclusive family in football, and German champions FC Bayern Munich joined them earlier this year. Now, Ebel has not only become the Official Luxury Watchmaker for Real Madrid, it has also become the Official Timing Partner to AFC Ajax of the Netherlands, Rangers of Scotland and French champions Olympique Lyonnais.



Ramón Calderón, President of Real Madrid CF, with his new Ebel watch … a 1911 BTR Caliber 139.

Ebel, known throughout the watch industry as “The Architects of Time”, can also lay claim to being the architects of sports sponsorship as far as watch brands are concerned. When negotiations with Arsenal began more than two years ago Ebel became the first luxury watch brand to become seriously involved in football.

“Professional football in the 21st century, with its state-of-the-art stadiums and sophisticated broadcasting techniques is more than simply big business,” said Ebel president Thomas van der Kallen. “The profile of the typical fan has changed and at the same time luxury has become more affordable. You could say the convergence of high-end football and luxury goods was just a matter of time.”


Jean-Michel Aulas, President of Olympique Lyonnais, 7 times in a row French Champion

Ebel is producing a watch from its new 1911Tekton range featuring an exclusive movement specifically designed for football and issued in limited editions bearing the insignia of each club. The Caliber 245 times each half of a match (“245” standing for 2 x 45 minutes) and also indicates extra time. Reading off elapsed time is easy thanks to the oversized 45-minute counter while the crystal case-back will feature an exclusive skeleton oscillating weight in the shape of a football. The Caliber 245 is a world première as it is the first proprietary movement ever to keep step with football match time. Each special edition will be sold in a customized and luxurious box and Ebel has worked closely with the clubs in developing highly emblematic versions for each one.

Source: Ebel

www.ebel.com

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