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Ref. 307: A whole new take on the Bedat & Cº Classics

October 2008


The N°3 collection encompassing the tonneau-shaped cases has contributed to forging the success of Bedat &Cº for the past 10 years. The creation of Ref. 307 in 2008 is entirely in tune with the aesthetic evolution instigated by the brand.

Design and tradition: the Art Deco spirit.
Ref. 307 is the first model in its collection to adopt this highly contemporary and distinctive tonneau shape. It has a very strong personality stemming from the balance between the feminine curves of the case and the contemporary graphics of the dial. Its mother-of-pearl dial base is enlivened by a play on materials and volumes. The time marked off around the minute track is placed “between parentheses” thanks to yellow gold arches set with diamonds. They also frame the Roman numerals in the same manner and adorn each side of the bezel.

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A sophisticated note and a symbol of good luck and prosperity, the Bedat &Cº emblem is placed at 8 o’clock. Its rounded shapes enrich the lines of the dial in a complementary touch inspired by Art Deco traditions. The bezel and the sapphire crystal are beveled at 6 and 12 o’clock to create a cambered effect and streamlined proportions.

Timeless refinement and aesthetic finishing
The iridescent white colour of the alligator leather strap enhances the silhouette with an original and resolutely feminine touch. All the Bedat & Cº straps are rolled-edged and hand-stitched by craftsmen in the Jura region, in accordance with the standards of the A.O.S.C. quality charter.

Source: Bedat
www.bedat.com

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