It was with great sadness that Europa Star learned that Jean-Bernard Maeder, Creative Director for Marketing and Product at Victorinox Swiss Army, passed away this autumn.

Through his outstanding work, Jean-Bernanrd Maeder significantly contributed to the success of Victorinox Swiss Army. With his visionary passion he shaped the brand’s image and positioned it successfully in Switzerland and internationally.

By the means of a well-thought through marketing concept and international communication strategy Victorinox Swiss Army achieved an unprecedented dynamic. Thanks to Jean-Bernard Maeder and his everlasting commitment, a positive view of the future of the brand remains despite the present, very touch, economical situation.

Victorinox Swiss Army has lost in the person of Jean-Bernard Maeder a highly admired personality, a highly skilled expert and a lovable and good hearted human being. His passion for watches was highly contagious and very enriching.

Europa Star would like to express its deepest condolences to Jean-Bernard Maeder’s family and to all his friends and colleagues at Victorinox Swiss Army.

www.victorinoxswissarmy.com