www.worldwatchweb.com - Candino, a brand which is deeply anchored in the tradition of Swiss watchmaking, – is enhancing its image by means of its new spirit and its innovative strategy.
The sponsoring of PlanetSolar and the launch of cutting-edge products reflect the company’s new strategic direction and the long-term positioning of the brand. .
With the launch of new collections, Candino offers a tempting range in a booming price segment, This project fits into the brand’s global expansion strategy.
TÛRANOR PIanetSolar, the first solar-powered vessel that will circumnavigate the globe, celebrated its public debut in Hamburg before hundreds of thousands of visitors at the International Port Festival. The big media frenzy surrounding the boat and its revolutionary propulsion technology have already made the vessel a celebrity before it has even set off on its around-the-world journey.
The watch collection "PlanetSolar", a series of the highest quality with the label “Swiss Made”, has been developed in the context of this project. Elements of solar cells, water and dynamism distinguish this line of sport models and are meant as a tribute to this unique adventure.
Source: Festina-Candino Watch SA
