www.worldwatchweb.com- René Schudel, host, TV chef and traveller on culinary expeditions is brand ambassador for the Swiss watch manufacturer Armin Strom

The watch manufactory Armin Strom employs René Schudel as a brand ambassador – because as a cook, he likes trying out new ideas, exploring and experimenting in order to surprise his guests, and because he likes things to be authentic. His pans contain a mixture of good plain cooking with a touch of the exotic and traditional trusted recipes pepped up with the latest in culinary trends.

René Schudel practises regulating a watch movement

This approach goes down well at Armin Strom – linking the latest production methods to traditional watchmaking skills is of key importance to Armin Strom AG, and this is reflected authentically in all the company’s creations.

René Schudel and Serge Michel, CEO Armin Strom AG

René Schudel: "I really am proud to be wearing the Regulator Earth by Armin by Armin Strom on my wrist. Ever since my first visit to Serge Michel and his team in Biel, I have been fascinated by the authenticity of the production facility. Everything is extremely precise, clear, clean and very stylish! Small but utterly impressive. Countless almost microscopically small components – and each individual one is important – are assembled in an almost sedate manner across the entire production process with all its workshops to produce a genuine marvel.

“Raw” plates before they make their way into the decoration workshop

That is Swiss engineering for you: it is just like a magnificent main course from my kitchen! Every member of the Armin Strom team lovingly grinds, polishes and engraves by hand to finally produce a timepiece which is timeless in its appeal, for me the epitome of pure authenticity. I am delighted to be able to act as brand ambassador for Armin Strom, we fit together perfectly!“

René Schudel knows what these containers are, but what purpose do they serve in Armin Strom’s machine room?

Serge Michel, CEO Armin Strom AG: “Creating a gourmet menu from simple basic ingredients is definitely comparable with the value creation process involved when transforming raw materials into the fully finished watch movement. René is an unusually creative person. We really appreciate his attention to detail.”

When René Schudel visited Armin Strom, he was able to go on a tour of the entire production facility.

The right timing is important – the Regulator Earth is now of great help in this respect.

Source: Armin Strom www.arminstrom.com