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Alexander Shorokhoff launch in Spain

November 2010


Alexander Shorokhoff Russian luxury watches will launch the new 2011 collections in Gómez y Molina in Puerto Banús, the most prestigious jeweller’s in Costa del Sol.

The event will take place on Friday, December 17th, from 19 hours. Alexander Shorokhoff will be there. The event commemorates the first anniversary of the brand entry in Spanish market through of the company CI & R, the exclusive brand importer in Spain, Portugal, Morocco, Andorra and Gibraltar.

Alexander Shorokhoff launch in Spain Alexander Shorokhoff Alexander Pushkin satin strap

During the launch day, organized by Alexander Shorokhoff in the jewellery Gómez and Molina for the next 17th of December, the latest pieces of the collections Alexander Pushkin and Fedor Dostoievski will be shown. Also Leo Tolstoy and Kostya Tszyu cronographs and the unique Peter Tchaikovsky watches, which include musical alarm functions, especially useful for travelers.

The Muscovite engineer Alexander Shorokhoff, recognized as one of the top European watchmakers, will reveal personally the secrets of his chronographs and watches, which combine luxury, craftwork and technology in an absolutely perfect assembly, hand made in Germany. The production is very short, in many cases with series limited to only 25 units.

Alexander Shorokhoff launch in Spain Alexander Shorokhoff Alexander Pushkin green

Alexander Pushkin, the first watches for women of Alexander Shorokhoff

The watches for women of Alexander Pushkin’s collection are considered as Haute Watchmaking. Alexander Shorokhoff has created “a classic piece, but not too much” according to his words. They combine the beauty of the Russian craft to the finish quality guaranteed by the label “Hand made in Germany”.

The assembly of each clock requires 10 days of full job in technical work and each unit go beyond a 500 hours performance test. Is a unique exercise in the world prestige watchmaking, which ensures a flawless operation, even under adverse conditions. Experts sign every time their work in each warranty booklet.

Alexander Shorokhoff launch in Spain Inside of Alexander Shorokhoff’s Centre for Production

Skeleton watches are the star models of Alexander Purshkin; they mix two key elements of the watchmaking world: the Skeleton assembly, which can be admired from both sides of the box through the sapphire crystal, and the two lines of real diamonds certificated by Amberes. They are studded in the centre of the dial.

Alexander Pushkin feminine watches collection pays tribute to the great romantic writer. It is now available in the Jewellery Gómez y Molina. The prices of the different pieces are located between 3,500 and 10,900 euros.

Alexander Shorokhoff launch in Spain Alexander Shorokhoff’s final precision assembly

Fedor Dostoevsky, all the creativity of a genius

Chronographs and watches Fedor Dostoevsky reinforce their uniqueness with unusual technical and aesthetic solutions, driven by Alexander Shorokhoff, an artist that surprises with every single detail of his pieces.

Alexander Shorokhoff launch in Spain Alexander Shorokhoff Fedor Dostoevsky The Player

The Muscovite engineer has placed the wheel of the Fedor Dostoevsky pieces in an unusual position: right on the 12 hours, so it does not cost discomfort on the customer, and he has reproduced a casino-roulette in the back. This last work is made entirely by hand and complements the tribute to Dostoevsky through an essential book of literature: “The Player.”

The collection includes mechanical watches, automatic, Skeleton, 3D and chronographs, always with spectacular spheres Fedor Dostoevsky’s pieces are available in Gómez and Molina, with prices between 3,490 and 5,980 euros.

Alexander Shorokhoff launch in Spain Alexander Shorokhoff Fedor Dostoevsky The Player D2A

Source: Alexander Shorokhoff

www.alexander-shorokhoff.de