On November 17, Jaeger-LeCoultre hosted a dazzling party to officially inaugurate its new Boutique, located in the exclusive and fashionable Polanco district of Mexico City.
In keeping with its spirit of invention and creativity, Jaeger-LeCoultre created a special 3D animated movie projected on the façade of the Boutique.
For the ribbon-cutting ceremony Jérôme Lambert, Jaeger-LeCoultre CEO and Franck Juhel, Managing Director of Jaeger-LeCoultre Latin America and Caribbean were joined by Mexican actress Jaydy Michel (wearing a Reverso snow-set Full Pavé). Her husband, international soccer star Rafa Marquez (pictured to the right), was wearing his Master Compressor Chronograph.
 |
In celebration of the 80th anniversary of this iconic watch, Jaeger-LeCoultre decided to invite renowned artists to create exceptional personalised editions of the Reverso. The Jaeger-LeCoultre Reverso is recognised by watchmaking connoisseurs as an Art Deco icon that stands out from other watchmaking creations with a case that slides at the base and rotates completely on itself. It was perhaps this uniqueness and originality that drove Jaeger-LeCoultre to create a unique special edition linked to conceptual art that pays homage to the renowned Mexican painter, muralist, and engraver Guillermo Ceniceros.
 |
This magnificent association takes shape in the impressive Grande Reverso 976 Guillermo Ceniceros Special Edition. The work of art engraved on the case-back of this special edition expresses two different elements: man’s duality from a modernistic perspective in the stainless-steel edition, and man in motion in the rose gold edition.
The first model of the GRANDE REVERSO 976 Guillermo Ceniceros Special Edition will feature a stainless-steel case with lacquered engraving on the back and will be limited to 50 pieces. The second edition will be produced in rose gold, featuring a fully engraved case-back, and will be limited to 10 pieces.
