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Sinn doubles down with new Dual Strap System

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August 2016


It’s time to make up your mind. The German watchmaker has tried to bridge the worlds of mechanical and smart timepieces. But have they gotten it all wrong?

Sinn doubles down with new Dual Strap System

According to German watchmaker Sinn, today’s watch enthusiasts are plagued with tough decisions: Are passionate watch wearers expected to remove their high-quality mechanical timepiece to make room for a smartwatch? Or do they stay true to timeless mechanics and forsake the benefits of a smartwatch? Or is the solution to wear a watch on each wrist?

Struggle no more with that choice. The watchmaker has tried to bridge the elegance and heritage of classic mechanical watches and the functionality and connectivity of smart watches.

Sinn doubles down with new Dual Strap System

The solution is called the Dual Strap System. What you get is a set that includes two shortened strap halves for the Apple Watch, two shortened strap halves for your Sinn watch, and all the bits to connect it all together.

You also have the option of wearing each watch separately by using another connecting strap which is provided in the set. But if you do that, you’re back to square one and the problem you started with: which watch to wear!

Their system is novel enough, but is it really necessary?

Sinn doubles down with new Dual Strap System

Some smartwatches have already gone lux, like Apple’s partnership with Hermes, trying to capture the best of both worlds. Hybrid mechanical and smartwatch concepts have already been proven by Kairos. Others have opted to offer smart straps to pair with a classic mechanical wristwatch, like Montblanc’s e-Strap.

And there’s another problem: the Dual Strap System is designed to fit Sinn watches with a lug width of 22 mm and Apple Watches with a case size of 38 mm and 42 mm. Ironically, by trying to give consumers more choice in what kind of watch to wear, they’ve still managed to limit what kind of watch can be attached to their system.

Sinn doubles down with new Dual Strap System

Sinn has been known to be a rather practical company over the years - typical of many German watchmakers. But with their Dual Strap System, it seems they have solved a problem that might not even exist.