Tense Wooden Watches from a very chill place

By Mr. E
Europa Star WorldWatchWeb, 11 April 2017    Español

Made in Vancouver, Canada, Tense has been in business for more than four decades, making it one of the pioneers of the contemporary wooden wristwatch.

Tense Wooden Watches from a very chill place

Like we reported yesterday, wooden watches seem to be picking up in popularity these days. This operation, however, is not your typical start-up brand simply following the trend.

The story of Tense Wooden Watches begins with Ken P. Lau, who in in 1957 started to work as a professional clock designer. Since the beginning, Ken experimented with natural components like wood and stone. But 1968 he moved on to making wristwatches, and three years later he founded Tense Wooden Watches.

Tense Wooden Watches from a very chill place

Being around since 1971 makes this brand one of the pioneers in this sub-category of the watch industry. And today Ken brings nearly a half-century of watchmaking expertise to the company.

The name itself comes from the word "tense", as in one moment in time in relation to another moment in time (as in: past tense, present tense). That all makes perfect sense. Except for those that might unfortunately associate the brand name with “tension” instead…

Tense Wooden Watches from a very chill place

This brand, however, seems to be anything but tense. For starters, they come from Canada. More specifically, Canada’s west coast, which is know for its chill vibe and beautiful scenery. Those characteristics are reflected in the watches as well.

In this case, the watches are made from 100% recycled or reclaimed wood, and are manufactured by hand in Vancouver, British Columbia, Canada. The watches are powered by either Swiss Ronda or Japanese Miyota quartz movements, and they seem to offer something for everyone.

Tense Wooden Watches from a very chill place

For instance, the Vermont – part of the Hybrid Series – can be had for $360 CAD (270 Swiss francs, at the time of writing). Believe it or not, that’s on the more expensive side of their collection. The square face watch has a wood and metal case on a wood and metal band, hence the “hybrid” designation.

It is powered by a modest Ronda 6004D Swiss Movement and is protected by scratch resistant sapphire crystal and stainless steel with PVD coating, both nice additions at this price point.

Tense Wooden Watches from a very chill place

For the ladies, there’s the fashionable and affordable Delta. It costs only $230 CAD (164 Swiss francs) and is made from teak. The triangular face is paired with an elastic band with angular pieces of wood forming the bracelet. This model is powered by a Japanese Miyota quartz.

Most of their other watches, however, can be worn as unisex models. For instance, the Leather Hampton is a good option for either sex. It is made from genuine Italian leather and 100% recycled or reclaimed wood and costs only $180 CAD (135 Swiss francs).

Tense Wooden Watches from a very chill place

With a broad range and excellent price points, Tense Wooden Watches has done the Canadian watch industry proud.

The Tamawa story: From snooker ball to wristwatch
28 April 2017

News - The Tamawa story: From snooker ball to wristwatch

The contemporary brand executes a mono-form design concept to perfection, with a wide range of lifestyle products inspired by the Bakelite ball.
Ovi Watch: putting Latvia on the watchmaking map
24 April 2017

News - Ovi Watch: putting Latvia on the watchmaking map

The start-up brand is capitalizing on Latvia’s own resources to design impressive wooden watches that pack a lot of punch at a very decent price.
Manufacture Vuillemin, France's last mechanical movement clock maker
21 April 2017

News - Manufacture Vuillemin, France’s last mechanical movement clock maker

This isn’t your grandfather’s old clock. Manufacture Vuillemin uses traditional techniques to produce clocks with a modern and artistic appeal.
Ab Aeterno, a wooden watch for eternity?
14 April 2017

News - Ab Aeterno, a wooden watch for eternity?

Meaning “from eternity”, Ab Aeterno is yet another Italian wooden watch brand firmly pushing the eco-fashion trend forward.
How WeWood stays sustainable
13 April 2017

News - How WeWood stays sustainable

Coming from cultural capital of Florence, this watchmaker produces unique wood watches and even does its fair share to help out the forests, too.
The “love for wood” and Kerbholz
12 April 2017

News - The “love for wood” and Kerbholz

The young German brand is producing stylish and eco-friendly watches that are also very affordable – a great starting proposition for today’s conscientious (...)
The good that comes from wood: Laimer's case
10 April 2017

News - The good that comes from wood: Laimer’s case

The young Italian lifestyle brand is part of a growing trend in the watch industry: wooden watches. We profile the brand and consider why you should go for (...)
LIV Watches, and living on Kickstarter
20 March 2017

News - LIV Watches, and living on Kickstarter

They dared to LIV. The young brand is on Kickstarter once again, offering an affordable new rectangular timepiece to fans of bold watches.

Europa Star, the World’s Most influential Watch Magazine, is the premier provider of international watch industry news and information. For 89 years, we have supplied watch retailers, watch distributors, watch designers, watch agents and watch manufacturers with news from the international watch industry. Our web and print publications are of interest to the specialized watch trade and the world’s most knowledgeable aficionados, watch collectors and consumers. Our magazines and websites are available in several different languages, making them accessible to all international markets and an essential tool for anyone working in the watch business and all those passionate about watches.

© 2017 Europa Star - All rights reserved.