Something fishy from Baume & Mercier, and it’s a good thing

By Mr. E
Europa Star WorldWatchWeb, 3 August 2017    Español Pусский 繁體中文

The Swiss watchmaker has partnered with a French fish farm to source a unique leather for its Petite Promesse series of timepieces.

Something fishy from Baume & Mercier, and it's a good thing

The Petite Promesse series by Baume & Mercier has always been a solid option for trendy women looking for a colorful accessory. And now, there will be another reason why these timepieces will be a great conversation starter on a night out. That’s because we have something new, and frankly a bit surprising, to look forward to from the series.

In a move that is equally fashion-forward and nature loving, the Swiss watchmaker will start using vibrant Banka leather for the Petite Promesse. What makes that notable is that the leather is actually made from fish skin.

Something fishy from Baume & Mercier, and it's a good thing

The leather comes from rainbow trout, which are much better known for being delicious and on a dinner menu, rather than being used for fashion purposes.

The unique straps feature contrasting patterns that are accentuated by a special tanning process that brings out the natural scale pattern. The end result is a material that is both supple and strong, and also very unique.

Something fishy from Baume & Mercier, and it's a good thing

The leather is sourced from a farm in the village of Banka, situated in the French Basque country on the Arpéa river. The protected natural environment provides exceptional conditions for farming trout, ensuring all environmental responsibility standards.

The idea to make leather goods from the trout came from the farm’s director, Peio Giocoechea. His fish are used to supply fine-dining and Michelin-starred restaurants, but he realized that something could be made of the skin as well.

Something fishy from Baume & Mercier, and it's a good thing

After a year of development and in collaboration with a specialist tanner in Brittany, the farm can now offer an exclusive luxury product for the fashion and watch industries.

To begin with, a trio of bold colours have been made available for the Petite Promesse: an energetic red full of energy, a deep green, and a vibrant blue. And who knows, maybe trout leather can become the next lizard or crocodile grain in no time?



Baume & Mercier partners with Mr. Porter
25 August 2017

News - Baume & Mercier partners with Mr. Porter

The Swiss watchmaker has joined forces with the leading global retail platform, helping men be more stylish without all the fuss.
Baume & Mercier hops on Indian Motorcycle Partnership
14 August 2017

News - Baume & Mercier hops on Indian Motorcycle Partnership

We’re already looking forward to the new releases coming from the partnership between the Swiss luxury watchmaker and iconic American motorcycle brand.
Baume & Mercier sets the beat for Un Violon Sur le Sable
1 June 2017

News - Baume & Mercier sets the beat for Un Violon Sur le Sable

A special edition Classima model has been released to celebrate the 30th edition of the French music festival by the sea.
Introducing the innovative Clifton Manual 1830 with TwinSpir technology
3 April 2017

News - Introducing the innovative Clifton Manual 1830 with TwinSpir technology

Classic on the outside, innovative on the inside - this latest addition to the Clifton Collection hides an exclusive system which enhances chronometric (...)
The new Clifton Club Shelby Cobra, when form follows function
27 February 2017

News - The new Clifton Club Shelby Cobra, when form follows function

Introducing the latest limited edition chronograph by Baume & Mercier, designed by the brand’s own Alexandre Peraldi and automotive designing legend Peter (...)
Baume and Mercier's "Light in the Blue Sky" for SIHH
11 January 2017

News - Baume and Mercier’s "Light in the Blue Sky" for SIHH

The Swiss watchmaker expands its already successful Clifton and Promesse collections with two deep blue colourway models for SIHH 2017.
Baume & Mercier's edible timepiece
21 July 2016

News - Baume & Mercier’s edible timepiece

Switzerland is known for fine watchmaking and fine chocolate. It was only a matter of time before someone combined the two.
Baume & Mercier adds venom with new sports watch video
27 January 2016

News - Baume & Mercier adds venom with new sports watch

Among its many releases at the 2016 Salon International de la Haute Horlogerie Genève, the Swiss brand also presented a limited edition sports watch - the new Capeland Shelby Cobra 1963. Is the (...)

Europa Star, the World’s Most influential Watch Magazine, is the premier provider of international watch industry news and information. For 89 years, we have supplied watch retailers, watch distributors, watch designers, watch agents and watch manufacturers with news from the international watch industry. Our web and print publications are of interest to the specialized watch trade and the world’s most knowledgeable aficionados, watch collectors and consumers. Our magazines and websites are available in several different languages, making them accessible to all international markets and an essential tool for anyone working in the watch business and all those passionate about watches.

© 2017 Europa Star - All rights reserved.