Start-up Linjer impresses with first watch collection

By Mr. E
Europa Star WorldWatchWeb, 12 October 2017    Español Pусский

The aspiring lifestyle brand has already been a Kickstarter hit for its leather products, and it’s no different for its first watch collection.

Start-up Linjer impresses with first watch collection

It’s hard to argue against the fact that crowdfunding has disrupted how business is being done these days. Platforms like Kickstarter are the springboard for many new brands, helping to bring luxury items a little closer to reach for the masses.

Start-up Linjer impresses with first watch collection

Another brand making news in the affordable "luxury" space is Linjer. The company was first launched in 2014 and within a short period the start-up surpassed the million dollar mark in sales. It seemed that founders Jennifer Chong and Roman Khan had found a good compromise between the affordability of fast fashion and the quality of luxury items - at least as far as leather bags were concerned.

Start-up Linjer impresses with first watch collection

Aiming to establish itself as a full-on lifestyle brand, Linjer recently launched its first collection of timepieces on Kickstarter. After over a year of design tweaks, the duo have come up with a minimalist analogue design.

Two watchs are on offer, the Minimalist – which comes in a 38mm or 41mm stainless steel case – and the Classic, which can be had in either 34mm, 38mm or 41mm case options.

Start-up Linjer impresses with first watch collection

Initially, the project was well received. The campaign had almost 5,000 supporters and raised nearly $1 million. That’s plenty of start-up capital for the young brand, and now it will simply be a matter of keeping up with the demand.

Each model currently retails for $249 USD, but what does that get you? Most obviously, you get a very clean looking timepiece – think Daniel Wellington territory. On top of that, each watch is powered by a Swiss quartz movement and comes with leather straps and a sapphire crystal to boot. Not bad at all.

Start-up Linjer impresses with first watch collection

Linjner watches would be ideal for those that might not be regular watch wearers and are looking to up their accessory game. Or, for those simply looking to add another understated timepiece without a big dent to the wallet. With a slim profile, light weight and a very friendly price, it’s not much of a risk and there is plenty of reward.



Time for a change for Swiss Kubik
23 November 2017

News - Time for a change for Swiss Kubik

The Geneva-based accessory maker is celebrating its 10th anniversary this year, which also comes with new ownership in the form of "business angel" Xavier (...)
Exclusive preview of Vamatic watches
22 November 2017

News - Exclusive preview of Vamatic watches

The ambitious Slovenian startup brand will launch two collections of Swiss made watches via Kickstarter on 5 December. What are their chances of becoming the most funded watch project on the (...)
A closer look at Sekford watches
10 November 2017

News - A closer look at Sekford watches

Another young brand is supposedly challenging the establishment with a series of sleek and minimal timepieces. But does it offer enough to make it worth consideration? We take a closer (...)
Raketa releases solemn timepieces to mark Communist Revolution
9 November 2017

News - Raketa releases solemn timepieces to mark Communist Revolution

The Russian watchmaker, now headed by a Prince, marks the 100 year anniversary of the Communist Revolution in Russia, with a special timepiece featuring a drop of blood on the (...)
Loomes brings British watchmaking to the top of the world
3 November 2017

News - Loomes brings British watchmaking to the top of the world

A unique watch that summited Mount Everest in May 2017 is now being auctioned to raise money for the charity Mountain Trust to help the people of Nepal.
How 50 Shades of Gray inspired Grayton Watches
27 October 2017

News - How 50 Shades of Gray inspired Grayton Watches

The young company is looking to exploit a gap in the automatic watch market. They have the experience to make it, but how do they stack up against the (...)
Camden Watch Company launches first automatic model
20 October 2017

News - Camden Watch Company launches first automatic model

Following early successes for its quartz models, the young British brand shows some promise with the release of the No.29 Automatic on Kickstarter.
Introducing Stage watches and the new “Phase One” Kickstarter campaign
15 October 2017

News - Introducing Stage watches and the new “Phase One” Kickstarter campaign

The ambitious new start-up brand has just launched its first series of bold timepieces, with the mid-range market firmly in mind.

Europa Star, the World’s Most influential Watch Magazine, is the premier provider of international watch industry news and information. For 89 years, we have supplied watch retailers, watch distributors, watch designers, watch agents and watch manufacturers with news from the international watch industry. Our web and print publications are of interest to the specialized watch trade and the world’s most knowledgeable aficionados, watch collectors and consumers. Our magazines and websites are available in several different languages, making them accessible to all international markets and an essential tool for anyone working in the watch business and all those passionate about watches.

© 2017 Europa Star - All rights reserved.