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Corum shows us why money talks

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November 2017


Now that’s some serious coin! The Swiss watchmaker revisits its unique Heritage collection with the introduction of three new timepieces commemorating two nations.

Corum shows us why money talks

I get the feeling that every time I come across a Corum watch, I’m always taken a bit off guard by the Swiss watchmaker’s quirky designs. I suppose I should have learned my lesson by now since Corum watches are nothing if not unique.

Corum shows us why money talks

The latest from the wacky watchmaker comes in the form of the Coin series of wristwatches, which are part of its Heritage collection.

And while the three new timepieces are new, they would actually qualify as antiques. Well, parts of them at least, since each watch has a unique dial made from a historical coin.

Corum shows us why money talks

The concept first came about in 1964 and it made quite the impression. So much so that even former American presidents were captivated, including George Bush the elder, Ronald Reagan, Lyndon Johnson, Jimmy Carter, Richard Nixon, and Bill Clinton, which each one having worn a Coin timepiece in the past.

And it’s not hard to figure out why that was since this might be the most presidential series in watchmaking. After all, the coins that are used to make the dials on the watches probably have a former President on them to begin with.

Corum shows us why money talks

In a revisit to the collection’s former glory, Corum has unveiled three new models, and two of them are American inspired through and through.

The dial of the first watch sports an authentic dollar coin made from sterling silver. Regal looking two tone blue steel hands provide the contrast to the dial, which boasts the emblematic eagle of the United States of America.

The second watch is made using the so-called “Double Eagle” coin, made from 22-carat yellow gold. In this case, black hands and a black strap add the necessary contrast. The brand name is also noticeably toned down, letting the money do all the talking.

Corum shows us why money talks

The third model houses a coin commemorating the anniversary of the creation of the State of Israel, and the coin was minted in 1973 for the 25th anniversary of the Israeli Declaration of Independence.

Each of the 43mm cased watches is powered by the brand’s own CO 082 automatic caliber, which promises up to 42 hours of power reserve.

Very unique and ideal for a specialist clientele, you won’t find one of these coins lying around on the streets for the taking.