news


Doxa: More than 100 years old and still innovative

April 2003




DOXA is one of the very few independent watch manufacturers in Switzerland with over 100 years of watchmaking expertise and heritage.

Today Doxa has focused on manufacturing special editions in small quantities of high grade mechanical watches utilizing the finest materials available in the industry. Another focus of Doxa is the re-edition of those models of the past century which are associated with the company name and which were the key products of the company since 1889. Models like the legendary SUB 300T diver's watch, the Bauhaus Style Doxa Grafic, the new Coppa Milano Sanremo Chronograph and the 8-day watch patented in 1908 and used by the famous automobile manufacturer Bugatti.

Founded in 1889
Since 1889 and for more than a century of traditional watch making craftsmanship utilizing the finest materials, Doxa has been delivering 'Swiss Made' quality timepieces beyond customer expectations.
In 1908, Georges Ducommun invented and patented the first 8-day watch movement achieving a continuous 200-hour power reserve (the breakthrough for Doxa in the Swiss watch industry). The convenience of this movement made the greatest automobile manufacturers of the age, including Bugatti, equip their cars with the Doxa 8-day dashboard timer. This innovation was the beginning of a long relationship between Doxa's timing instruments and the automobile industry.
Due to Doxa's contribution to time-measurement in the racing car history, the company was chosen to become the official timekeeper of the Coppa Milano Sanremo 2003.
As a tribute to the first revival of the historic Coppa Milano Sanremo, Doxa has re-manufactured a Limited Edition series of a famous high grade 40 jewels Calibre Chronograph movement, using original vintage Ebauches (movement parts), which dates back to the 70's.

Eyecatching technical features
Besides the re-launch of the famous Doxa SUB 300T diving watch in 2002, renowned for its technical features with its bright orange dial, Doxa made every effort to realize a completely new collection of 8 different lines. Creations adapted to today's lifestyle.
Doxa is a Swiss brand with a long history and very well introduced in the East European countries - which are the main markets – and intends to re-launch the brand worldwide with its very challenging new collections. Doxa is pleased to present its innovative models at the Basel Fair.