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RETROPERSPECTIVE - The Watch Year 2011/2012: AAA
March 2012
AAA. It is the word of the year. Or, at least, the three most coveted letters of the moment. Well, there are the AAAs and then there are others. Those that (...)
Watch shows, the big transition
March 2012
Everyone who comes to Basel this year will be surprised to find a completely transformed Messeplatz. A large building hangs as if suspended in mid-air (...)
Edito: Salons horlogers, la grande transition
March 2012
Tous ceux qui arrivent à Bâle cette année ont la surprise de découvrir une Messeplatz totalement transformée. Un bâtiment a été comme suspendu au-dessus de ce (...)
The ambiguities of luxury
February 2012
In a recent article entitled “In Japan, a desire for luxury to counteract the tsunami,” the newspaper Le Monde explained that, after a few months of “self (...)
Suspended time
February 2012
Part art and part industrial, watchmaking is particular in that it deals with a “raw material” that is as fascinating as it is mysterious and (...)
Watchmakers & The metaphor of the tree
December 2011
The most highly prized metaphor among watchmakers today is that of the tree. As you read through our pages, you will find it mentioned in several places, (...)
Adieu old friend – Remembering Michael Balfour
October 2011
You don’t invent people like Michael Balfour. He was an original, the incarnate of how the non-English see a slightly eccentric Englishman – although his (...)
The grand dance of the hypocrites
October 2011
Who, besides perhaps the directors of the Federation of the Swiss Watch Industry, really wants to enforce the rules regarding the Swiss Made label? Well, (...)
Watch industry: Retro-engineering and re-innovation
August 2011
In China, a goal has been officially declared, and it is ‘re-innovation’. To attain this goal, the tools are furnished by ‘retro-engineering’. This (...)
A watchmaking torn between 1000th of a second and the suspension of time
June 2011
Two very particular watches attracted a lot of attention at the grand watch fair of BaselWorld: the Mikrotimer Flying 1000, a mechanical chronograph (...)
An ode to paper
March 2011
I was just looking at my email inbox and I noticed that there were still 656 non-opened messages, without even counting the 324 that I designated with a (...)
RETROPERSPECTIVE - The Watch Year 2010/2011: The great normalization
March 2011
We are all small seconds hands ticking on the surface of time before disappearing and ceding the place to another small hand that will travel its own way (...)
Maximum minimalism - watchmaking is a good mirror of society
March 2011
Since time is in the form of a spiral, meaning that it always returns upon its x-axis but not on its y-axis (or the opposite, if you like), we always (...)
“We are not in luxury. “We are in quality.”
January 2011
These few concise words say it all. They describe how the family owners of Hermès responded to Bernard Arnault (LVMH) at the announcement, legally (...)
Countdown or the flora and fauna of the watch world
November 2010
Who said that biodiversity was in danger? This is undoubtedly true when it comes to nature (which people generally say “surrounds” us as if we did not belong (...)
Watch Movement Manufacturers: a progressive return to the 1950s?
August 2010
Our publishing house, which was originally called Hugo Buchser SA after the name of its founder, used to publish (until 1986) the famous Le Guide des (...)
Watchmaker Traditions - The {Pâté de Veillée} and the {Enterrement des Veillées}
August 2010
In his book published in 1942 called Les Cabinotiers Genevois, Eugène Jaquet, who was then Dean of the Geneva Watchmaking School, reminisced about his (...)
A great day for Europa Star!
June 2010
After 68 years of independence, followed by nearly 15 years of publishing adventures as part of several large media groups (United News & Media, Miller (...)
The watch industry’s big powwow
June 2010
BaselWorld has become a ritual event. It is the big powwow that attracts watch tribes from all around the world who come to reaffirm their devotion to this (...)
Retrospective-Perspective: The Watch Industry 2009/2010 - Shuffling the cards
March 2010
My, how time passes! And, what a short collective memory we have. But, let’s close our eyes and look into the past for a minute. Oh, not too (...)