Audemars Piguet Board of Directors has the pleasure to announce the nomination of Mr. Philippe C. Merk, currently the Chief Executive Officer of Desco Luxury Group (Maurice Lacroix), to the post of Chief Executive Officer of Audemars Piguet Holding SA. He will begin on January 1st, 2009.

Mr. Merk, who is 51 years old, fulfilled different important functions in the pharmaceutical field, as well as senior positions in the food industry in the USA, Germany, Asia and Switzerland. In 2001, he took over the running of the Maurice Lacroix watch brand which he turned around with great success. Mr. Merk holds a diploma in chemical physics from the Engineering School in Zurich and an MBA from IMD in Lausanne. He is married and has two children.

The members of the Board wish him every success in his new function and would like to take this opportunity to thank in advance the entire staff for their support.

Furthermore, Georges-Henri Meylan will continue to act as CEO of AP until December 31st, 2008 and assist in the transition of his successor. We will have many occasions in the future to show our appreciation with regards to Georges-Henri Meylan who will remain a member of the Board. But we would like to once again thank him for his service to the Company for more than 20 years in which time AP has enjoyed an impressive growth.

Source: Jasmine Audemars, Chairwoman, Board of Audemars Piguet Holding SA