Maurice Lacroix

Maurice Lacroix S.A.
Thurgauerstrasse 40
CH 8050 Zurich
Tel : +41 (0)44 209 11 11
Fax : +41 (0)44 209 12 62
info@mauricelacroix.com
www.mauricelacroix.com

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Despite its relative youth (1975), Maurice Lacroix has developed a solid expertise and the brand has a promising future. The adventure started modestly in the small T2 workshop that produced watch cases, hands and dials. But the manufacture has constantly built up its technological independence to the point that it is largely independent today. Even components such as the escapement and the wheels are produced in their own workshops, which guarantees genuine “manufacture” movements for its high-end watches. To get to this stage, Maurice Lacroix set up the Manufacture des Franches-Montagnes SA, in Montfaucon, in the Swiss Jura region, and sources components from Queloz SA in Saignelégier (Bernese Jura), which it also owns. The Pontos range is the cornerstone of the collection, the highlight of which is the Décentrique GMT, a limited edition with two time zones, date and moon phase in a modern style with a striking dial. The brand’s Masterpiece collection already offers six different calibres.

Masterpiece Lune Rétrograde
Masterpiece
Lune Rétrograde
Pontos Décentrique GMT
Pontos
Décentrique GMT
Masterpiece Régulateur Roue Carrée
Masterpiece
Régulateur
Roue Carrée
Masterpiece Tourbillon Rétrograde
Masterpiece
Tourbillon Rétrograde
Maurice Lacroix images

Maurice Lacroix introduces new Aikon in bronze
30 August 2017

News - Maurice Lacroix introduces new Aikon in bronze

The limited edition timepiece continues the strong start to the Aikon collection, now available in a trendy bronze case.
Introducing Maurice Lacroix's Aikon Automatic Chronograph
13 July 2017

News - Introducing Maurice Lacroix’s Aikon Automatic Chronograph

Specially made for the Only Watch 2017 auction, the one-off automatic Aikon timepiece is an indication of more things to come form the Swiss watchmaker.
The latest by Maurice Lacroix, a true Masterpiece?
8 June 2017

News - The latest by Maurice Lacroix, a true Masterpiece?

A closer look at the new limited edition Masterpiece Chronograph Skeleton Excellence and whether it delivers on its name.
CEOs HAVE THEIR SAY - STEPHANE WASER, MANAGING DIRECTOR MAURICE LACROIX

News - CEOs HAVE THEIR SAY - STEPHANE WASER, MANAGING DIRECTOR MAURICE LACROIX

In response to a questionnaire sent out by Europa Star, 50 CEOs from Switzerland, Europe, Japan and the USA reveal their strategies for dealing with the dangers and opportunities that await in (...)
Watch of the week: Maurice Lacroix's Pontos S Regatta
25 June 2015

News - Watch of the week: Maurice Lacroix’s Pontos S Regatta

Maurice Lacroix has released the Pontos S Regatta, a sailing-minded watch that blends performance, precision and style to better tackle the high seas.
MANUFACTURE - The industrial strategies of MAURICE LACROIX
4 November 2013

Features - MANUFACTURE - The industrial strategies of MAURICE LACROIX

A little under ten years ago, in 2005, Maurice Lacroix took a strategic decision to vertically integrate its production with the aim of becoming a fully integrated manufacture, a decision whose (...)
Maurice Lacroix supports “Movember” video
1 November 2013

News - Maurice Lacroix supports “Movember”

Like the best traditions, the “Movember” movement was born in a pub. It started in Melbourne, Australia, in 2003 when a group of friends were looking for a campaign to promote the moustache and at (...)
Les stratégies industrielles de Maurice Lacroix
16 octobre 2013

Europa Star Première - Les stratégies industrielles de Maurice Lacroix

Il y a un peu moins de dix ans, en 2005, Maurice Lacroix prenait une décision stratégique de verticalisation de sa production avec pour objectif avoué de devenir une manufacture totalement (...)
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... Maurice Lacroix introduces new Aikon in bronze By Mr. E The limited edition ... continues the strong start to the Aikon collection, now available in a trendy bronze ...
Terms matched: 2  -  Score: 134  -  30 Aug 2017
... HYT, Christophe Claret, Ebel, Maurice Lacroix, Mido, and more. ... 2017, it was time to venture out into the independent world of watchmaking. ...
Terms matched: 2  -  Score: 23  -  8 Aug 2017
... Introducing Maurice Lacroix's Aikon Automatic Chronograph By Mr. E Specially made for the ... The Aikon series of timepieces by Maurice Lacroix are among the more recognizable from the ...
Terms matched: 2  -  Score: 61  -  13 Jul 2017
... The latest by Maurice Lacroix, a true Masterpiece? By Mr. E ... closer look at the new limited edition Masterpiece Chronograph Skeleton Excellence and whether it delivers ...
Terms matched: 2  -  Score: 207  -  8 Jun 2017
... worked at Lange, Wempe and even Maurice Lacroix before launching the Moritz Grossmann brand ... which she started from her kitchen in 2008! "We take traditional elements and ...
Terms matched: 2  -  Score: 21  -  24 May 2017
Year: 2016
... story for Patek Philippe Another example: Maurice Lacroix will launch the quartz model " ... ", which will be positioned at the entry price level for the brand. ...
Terms matched: 2  -  Score: 21  -  29 Aug 2016
Year: 2016
... SAY- STEPHANE WASER, MANAGING DIRECTOR MAURICE LACROIX 1. In view of the ... -economic environment (a strong Swiss franc which is improving but still tense, ...
Terms matched: 2  -  Score: 86  -  7 Jun 2016
Year: 2016
... OPERATIONS EMEA STEPHANE WASER, MANAGING DIRECTOR MAURICE LACROIX YVAN ARPA, CEO ARTYA UWE ... , CEO NOMOS JEAN DEPÉRY, CEO EMILE CHOURIET JEAN-SÉBASTIEN BOLZLI, CEO ...
Terms matched: 2  -  Score: 21  -  17 Mar 2016
Year: 2016
... -Courally LIC Manufacture Royale Marc Newson Maurice Lacroix, MB&F Montblanc Moritz ... Mühle-Glashütte Nomos Orolog Page& Cooper Pequignet Perrelet Piaget Raidillon Ralph Lauren Rapport ...
Terms matched: 2  -  Score: 21  -  4 Jan 2016
Year: 2015
... recently, he made a splash with Maurice Lacroix as product manager, where he ... changed the look of some of the brand's classics. His high design acumen also ...
Terms matched: 2  -  Score: 30  -  26 Nov 2015
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