As Confucius said, “Real knowledge is to know the extent of one’s ignorance.” The Europa Star Knowledge program will give salespeople all the essential tools for understanding, promoting and selling fine timepieces.
What “The Europa Star Knowledge” is: The one thing that watch retail sales associates can never have enough of is…knowledge – of watches and watchmaking in general, of consumer trends, watch industry trends, of the brands they carry and the ones they sell against.
The Europa Star Knowledge is an independent, multi-level training course for retail jewelry and watch stores and professionals in the watch industry, developed by well-known industry experts. “The Europa Star Knowledge” fills a need that everyone knows exists.
Most retail sales people could really benefit from additional training, as many customers who come into a store are extremely knowledgeable — the watch knowledge is key to making sales happen.
The Europa Star Knowledge is a certification program on basic and advanced watchmaking, broken into three levels — training on the brands the store carries and on the competition, information on watch industry trends and a customizable palette of different subjects.
Tailored Training
Europa Star is now also making customizable training courses available to retailers, brands and industry groups. Utilizing our 80+ years of experience covering the watch industry, courses available include:
- Basic Watchmaking
- Dealing with the media
- Writing press releases
- Watchmaking industry overview
- Competitive analysis
And much more.
Need an engaging, knowledgeable speaker? Europa Star’s editors and journalists are also available to speak to your group on a variety of subjects.
Feel free to contact Europa Star at contact@europastar.com for a quote and availability.
