Maurice Lacroix is the official watch partner of the prestigious World Press Photo Awards Ceremony, which this year takes place in Amsterdam on 7th May. Besides the presentation of watches to the first prize winners of each category, the three-year partnership deal also includes the annual “Follow Your Convictions” grant, worth €20,000, initiated by Maurice Lacroix and to be presented during the Awards Ceremony.

Martin Bachmann, CEO Maurice Lacroix, and Michiel Munneke, Managing Director World Press Photo, photo by Thomas Buchwalder

Martin Bachmann, CEO Maurice Lacroix, says of this new collaboration, “The partnership with World Press Photo, which has been the world’s most prestigious photo contest since 1955, perfectly encapsulates the message behind our ‘Follow your convictions’ philosophy. Photographs tell authentic stories, capture true events or evoke contemporary themes. And the unifying factor in all this is the ability of photographers around the world to follow their convictions. It is their work alone that allows such an emotionally charged record of the times we live in to emerge.”

Source: Maurice Lacroix

www.mauricelacroix.com