Following the success of Europa Star’s ‘80th Anniversary Portraits’ column that we ran in 2007, we have decided to feature an exceptional portrait section in this issue as part of our special glamour section. The particularity about these portraits is that there isn’t a man among them. From Germany to Japan, Italy to Australia, France to the United States and the United Kingdom to Switzerland, there are some incredible women moving and shaking the watch business. Europa Star’s network of international correspondents decided to talk with some of the industry’s most talented women to find out how they have succeeded in the male dominated world of horology.

With a diploma in languages and post-graduate courses in business management under her belt, Anna Bolletta did not immediately join the Italian company, Lorenz. It was actually her uncle, Tullio Bolletta, who founded Lorenz in the 1930s in Milan on the Via Montenapoleone.
After her studies, Anna preferred to gain experience in the world of advertising, first with an agency in New York (in 1987 with the BBDO Group), then with a company in Milan (in 1988 with the Production House, BRW). Finally, she joined Lorenz in 1989, where she created, staffed, and organized the department of Communication and External Relations. She remains in charge of this department today, holding the title of Chief Communication Officer.
Anna Bolletta is now a shareholder in Lorenz SpA, which, in addition to manufacturing and marketing its own products, also distributes the Casio brand on the Italian market. Thanks to her creative ideas, she has brought new vitality to Lorenz, as exemplified by the creation of the Time Library in 2002, and the re-opening of the design division in 2005. In the past, the design division was well-known for its collaboration with famous professionals in the sector such as Richard Sapper, among others. The author of the Static table clock project during the 1960s, Sapper was honoured with the Golden Compass Award in 2008 for a new Neos Collection. (PDV)


Source: Europa Star October-November 2008 Magazine Issue