Opinions

Europa Star

Opinions

All too human

All too human

Aprosthetic limb worn by a soldier, possibly an officer, of the First World War.

“It's $TRUMP TIME” Really?

“It’s $TRUMP TIME” Really?

EDITORIAL

At the dinner attended by the biggest investors in Donald Trump’s $TRUMP meme coin, the top four each received their “Magnificent Trump Victory Tourbillon (...)

Get off the hamster wheel!

Get off the hamster wheel!

EDITORIAL

A magazine is a work of curation. Year-round, we are digital-first, reporting on new models, conducting interviews, and sharing our analyses and points of (...)

The artisan in us

The artisan in us

EDITORIAL

Rarely are they described as such, but publishing and writing are forms of craft. Or at least publishing and writing as we engage in them and have done for (...)

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Hands, the making of humankind

Hands, the making of humankind

EDITORIAL

After Europa Star Jewellery, after Reloved with its focus on pre-owned and collectibles, we are getting ready to extend our portfolio of publications to (...)

Gagà Laboratorio, saluti dal Lago

Gagà Laboratorio, saluti dal Lago

COLUMN / LETTER FROM ITALY

The debut timepiece from Gagà Laboratorio, the Labormatic is a fabulous ambassador for Italian culture and lifestyle.

Who runs the world? Families

Who runs the world? Families

EDITORIAL

As Karl-Friedrich Scheufele, president of Chopard, points out in the interview he, together with his son, gave us for the Generations series that begins in (...)

Watchmaking and the centre of the universe

Watchmaking and the centre of the universe

EDITORIAL

Every member of the vast international watch “community” who walks the carpeted aisles of Watches and Wonders, is chauffeured to Geneva’s lakeside hotels and (...)

Nuclear apocalypse or AI apocalypse?

Nuclear apocalypse or AI apocalypse?

IMD Business School in Lausanne has launched the AI Safety Clock. Its job is to alert the world to the potential dangers of uncontrolled artificial general (...)

Reviving Europa Star's “Letter from Italy”

Reviving Europa Star’s “Letter from Italy”

More than a decade ago, Paolo De Vecchi penned the final instalment of his “Letter from Italy” series for Europa Star. While it’s no easy task to follow in (...)

Wanderlust

Wanderlust

EDITORIAL

In our latest issue, we’re inviting you on a world tour, to meet watchmakers who are practising their art, plying their trade, inventing, innovating and (...)

Of dolphins and oils

Of dolphins and oils

EDITORIAL

“A massacre? They sell the heads to manufacturers who pay a fortune for dolphin brains because they’re essential. (...) With this appalling, explosive (...)

Ceralume or Purple Rain?

Ceralume or Purple Rain?

EDITORIAL

What these recently developed or reinvented materials have in common – as we explore in our latest issue 5/24 (read it here) – is that they show watchmaking (...)

The Greenwich Time Lady

The Greenwich Time Lady

EDITORIAL

Malcolm Lakin, whose column Freely Speaking (one of the very few humourous columns in the entire watchmaking press) occupied this page for many years, and (...)

A year of symbols for Japan

A year of symbols for Japan

EDITORIAL

An interesting development, perhaps even a major shift, is taking place in Japanese watchmaking. The Japanese watch industry has long set itself up to be (...)

Corsairs and pirates

Corsairs and pirates

EDITORIAL

It’s important not to confuse pirates, “outlawed freebooters who sailed and pillaged ships for their own personal gain,” with corsairs, “mandated by a (...)

Both sides of the border

Both sides of the border

EDITORIAL

In our latest issue (3/24), we bring you a comprehensive report on the French watchmaking industry, which has gained momentum in recent years – welcome (...)

Should we colourise the past?

Should we colourise the past?

EDITORIAL

A kind reader* recently sent us this photograph, which shows Europa Star’s founder, our ancestor Hugo Buchser, in a new light. While we’re used to seeing (...)

“Every clock is a cop”

“Every clock is a cop”

EDITORIAL

Police, prison, boredom, work, drudgery – these things exist because our lives are ruled by the implacable rigidity of Time. They are under its control, (...)

The fragmentation of watch fairs is a reflection of the market

The fragmentation of watch fairs is a reflection of the market

COLUMN

In the 1990s, journalist Pascal Brandt reported Alain-Dominique Perrin’s memorable comment on “the smell of grilled sausages” at Baselworld, signalling the (...)

Time, with or without a capital T?

Time, with or without a capital T?

EDITORIAL

Should “time” be written with a capital T, or without? Behind this apparently innocuous question lie many subtle considerations.

Short-term thinking: the paradox facing the “masters of time”

Short-term thinking: the paradox facing the “masters of time”

EDITORIAL

The image of a watch brand is built over decades, not quarters – a fact made even more apparent with the rise of the secondary market, which brings a (...)

The Doomsday Clock

The Doomsday Clock

EDITORIAL

We’ve all heard of the Doomsday Clock, which counts down the minutes or – very soon – seconds remaining until the end of everything we know. At the beginning (...)

What will be remembered of 2023?

What will be remembered of 2023?

EDITORIAL

Thanks to the fact that we’ve digitised all our issues going back almost a century, I often find myself browsing through writings from the time when my (...)