Opinions

	CONTENTS TIME.BUSINESS TIME.KEEPER THE WATCH FILES HIGHLIGHTS VIDEO CHANNEL WATCH GALLERY JEWELLERY ARCHIVES DATA OPINIONS BRANDS E-MAGAZINE OPINIONS BRANDS E-MAGAZINE SUBSCRIBE PARTNERSHIP ABOUT ABOUT CURRENT ISSUE WORLDWATCHWEB WATCH AFICIONADO NEWSLETTER CONTACT US PARTNERSHIP SUBSCRIBE FACEBOOK TWITTER YOUTUBE INSTAGRAM TERMS OF USE PRIVACY POLICY		Español Français Pусский 繁體中文简体中文 Select another language

Europa Star

	CONTENTS TIME.BUSINESS TIME.KEEPER THE WATCH FILES HIGHLIGHTS VIDEO CHANNEL WATCH GALLERY JEWELLERY ARCHIVES DATA OPINIONS BRANDS E-MAGAZINE OPINIONS BRANDS E-MAGAZINE SUBSCRIBE PARTNERSHIP ABOUT ABOUT CURRENT ISSUE WORLDWATCHWEB WATCH AFICIONADO NEWSLETTER CONTACT US PARTNERSHIP SUBSCRIBE FACEBOOK TWITTER YOUTUBE INSTAGRAM TERMS OF USE PRIVACY POLICY		Español Français Pусский 繁體中文简体中文 Select another language

Opinions

Instagram, “long time” and “short time”

Instagram, “long time” and “short time”

The paradox of the supposedly forward-looking new networks is that they constantly plunge us into a distant and magnified past. The internet has given us (...)

When pieces go from Instagram to shop windows

When pieces go from Instagram to shop windows

EDITORIAL

This issue marks the creation of a new tradition at Europa Star: we have selected the watch innovations that caught our eye this year in a few carefully (...)

Pure Play or Pure Pain?

Pure Play or Pure Pain?

THE MYTHS OF COMMERCE (PART 2/5)

In part 1 of my essay, I might have had you believe that I do not like e-commerce!? Just to be clear…Everybody who has something for sale should consider an (...)

Being together (in real life)

Being together (in real life)

A LAST WORD TO START

As the virtual world spreads out to encompass every aspect of our lives, the need for direct contact, physical presence, face-to-face dialogue, coming (...)

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Why nobody talks about watch investment value

Why nobody talks about watch investment value

GUEST COLUMN

Odd as it may sound, in the connoisseur and collector circles, ‘investment value’ is seldom a topic. Time is changing. What values do (...)

How to fix this Messe

How to fix this Messe

BASELWORLD

Following the departure of the Swatch Group, the vultures are circling over Baselworld. Located in a capital of art, the show may, however, find salvation (...)

What the heck does that damn consumer want?

What the heck does that damn consumer want?

THE MYTHS OF COMMERCE (PART 1/5)

We are at a turning point in the history of retail. Many youngsters propose new models they deem “customer-focused” in the digital age. But their focus has (...)

Great Britain, a horological superpower… for 200 years

Great Britain, a horological superpower… for 200 years

GUEST COLUMN

For about 200 years before the 20th century, Great Britain boasted undisputed supremacy of watchmaking, thanks to the British Empire’s global maritime (...)

NEW MATERIALS: A STRATEGIC CHALLENGE

NEW MATERIALS: A STRATEGIC CHALLENGE

The Swiss mechanical watchmaking “revival” has essentially entailed a process of renewing existing mechanical skills. The task was to show that mechanical (...)

New materials: genuine progress or marketing hype?

New materials: genuine progress or marketing hype?

EDITORIAL

Suddenly, an anxiety installs: and if the multiples announcements about new materials, particular applied for watch casing, constituted actually a watch (...)

Surprise! Most people in Hong Kong don't care about watches…

Surprise! Most people in Hong Kong don’t care about watches…

GUEST COLUMN

The founder of the online retail platform for independent watch brands Skolorr, Sky Sit shares with our readers her vision of the industry. This first (...)

On the shortness of life

On the shortness of life

A LAST WORD TO START

I am always astonished when I see people requesting the time of others and receiving a most accommodating response from those they approach. Both sides (...)

Klein Baselworld

Klein Baselworld

BASEL 2018 NOTEBOOK

The traditional opening press conference would have been an opportunity for Baselworld to indulge in a little transparency, and to explain publicly some of (...)

The resilience of the watch industry

The resilience of the watch industry

EDITORIAL

The watch industry, which tries so hard to control everything – production upstream, distribution downstream and communication at all points in between – is (...)

Basel-bashing

Basel-bashing

BASELWORLD 2018

Let’s stop being dramatic. “Baselbashing” has reached an all-time high. In this digital age, all watch trade fairs must change their operational procedure. So (...)

HAVE TIME, WILL TRAVEL

HAVE TIME, WILL TRAVEL

TRAVEL WATCHES

Watchmakers did not need Einstein to intuitively understand that time and space are closely associated, like the two faces of the same coin. Their art was (...)

A last word to start

A last word to start

WHERE TO?

"Change, but in what direction?” This apparently simple question was put by French philosopher André Comte-Sponville at the most recent Forum de la Haute (...)

OUR DIRECTION IN 2018

OUR DIRECTION IN 2018

EDITORIAL

Every industry has been transformed by digital technology – the media as much as, if not more than the watch industry! Times of transition, periods of (...)

Who are the brands' main competitors? Themselves!

Who are the brands’ main competitors? Themselves!

The sale of a Paul Newman Daytona for 17 million dollars is just the tip of the iceberg. The vintage (and second-hand) market is stealing a march on the (...)

Fat East…

Fat East…

Today, the Far East is the biggest producer and consumer of watches on the planet. This situation will remain for a long time to come, despite the abrupt (...)

Swiss brain VS Swiss made

Swiss brain VS Swiss made

Opinions Episode 2

“The ‘Swiss-made’ label does not defend Swiss values and expertise. Even less does it protect Swiss subcontractors and their employees, since it can be (...)

Europa Star 90 years of editorial adventure

Europa Star 90 years of editorial adventure

SINCE 1927

At the end of the Roaring Twenties, Swiss entrepreneur Hugo Buchser laid the foundations for the magazine Europa Star. Among tourist guides, a business (...)

Of bricks and paper, clicks and storms

Of bricks and paper, clicks and storms

As a reading of this issue’s Time.Business substantial “Brick & Click” dossier will reveal, watch retail is truly in the doldrums – or, more accurately, in (...)

Automation and calculation

Automation and calculation

All the marketing hype that seems to preoccupy the narrow little world of watchmaking more and more has helped to bury news of two upheavals that are (...)