Opinions

Europa Star

Opinions

NFW = Non Fungible Watches

NFW = Non Fungible Watches

EDITORIAL

Welcome to Non Fungible Watches. Watchmaking’s final frontier. OK, it doesn’t tell the time and, between you and me, it’s a bit ugly. And even though it (...)

Rekindling the spark of hope

Rekindling the spark of hope

EDITORIAL

Time seems to repeat itself. Two decades into the 21st century, it’s as if we have fallen back into the most worrying periods of the previous (...)

Post-industrial watchmaking?

Post-industrial watchmaking?

EDITORIAL

2021 was not just a year of catching up; it was also a record year for Swiss watch exports. Nevertheless, the post-Covid watchmaking industry is not the (...)

UNESCO: a new starting point for watchmaking

UNESCO: a new starting point for watchmaking

OPINION

In December 2020, UNESCO added the “craftsmanship of mechanical watchmaking and art mechanics” to its representative list of the intangible cultural heritage (...)

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The failed football Super League: some lessons for watchmaking

The failed football Super League: some lessons for watchmaking

OPINION

As we have seen in recent days, football is more than just a business: it is a living, breathing piece of collective heritage that belongs as much to its (...)

Should watch suppliers go into direct sales?

Should watch suppliers go into direct sales?

EDITORIAL

This somewhat provocative and paradoxical question is prompted by the birth of watch incubator Watch Angels, backed by subcontracting group FM Swiss (...)

We're all collectors now!

We’re all collectors now!

REPORT

It has never been easier to start collecting watches. And there is no shortage of desire, with a vibrant and growing global community of (...)

A powerful new voice

A powerful new voice

EDITORIAL

A new voice has entered the conversation. This promises debate and controversy, but above all it ensures that the industry maintains its social and (...)

Learning from jewellery's successes

Learning from jewellery’s successes

EDITORIAL

In what is still a highly fragmented sector, where “no-name” brands dominate, the jewellery heavyweights – Cartier, Tiffany & Co., Bulgari and Van Cleef (...)

Fogged up

Fogged up

EDITORIAL

We’re all of us, all fogged up. Literally, because wearing a mask makes your glasses steam up, and metaphorically because the horizon is looking very murky (...)

A decade lost, or a decade won for watchmaking?

A decade lost, or a decade won for watchmaking?

EDITORIAL

The watch industry is going through its sharpest decline ever recorded over the last 80 years. How to make a “lost decade for watchmaking” a decade won in (...)

Ariel Adams on the digital evolution of the watch industry

Ariel Adams on the digital evolution of the watch industry

CONVERSATION

The founder of aBlogtoWatch shares his thoughts as new digital initiatives are piling up this year in reaction to the pandemic crisis. A candid (...)

A fragile fabric

A fragile fabric

EDITORIAL

When the fabric of a dress dries out, it is weakened, unravels and tears, becomes shapeless and rapidly falls apart.

Innovating in times of crisis

Innovating in times of crisis

EDITORIAL

Innovations are perhaps were we need to look, if we are to overcome the major challenges of our time. In our latest report we identify some of the major (...)

Towards a “deglobalisation” of watchmaking?

Towards a “deglobalisation” of watchmaking?

OPINION

The implosion of the industry’s calendar, with the prospects of a global event becoming ever more remote, is a symptom of the erosion of the globalisation (...)

Our horological “paper fair”

Our horological “paper fair”

EDITORIAL

Watchmaking is a physical art! In the absence of real-life watch fairs, with their greetings and handshakes, laughter and controversy, we invite you to (...)

Watch fairs are not dead!

Watch fairs are not dead!

EDITORIAL

At the height of the pandemic, when all physical events were cancelled, we asked our readers the fundamental question: what format should future (...)

The watch industry's mirror

The watch industry’s mirror

EDITORIAL

Let’s be honest: in the ocean of economic, social and societal catastrophes, watchmaking is no more than a drop of water. But drops of water become rivers, (...)

“Kintsugi” or the art of resilience

“Kintsugi” or the art of resilience

EDITORIAL

Our new print issue is devoted to the theme of resilience for the watch world in light of the pandemic. The imagery in this special is based around the (...)

New “Resilience” issue

New “Resilience” issue

EUROPA STAR

The new issue of Europa Star is devoted to the theme of “resilience”. Resilience of people, brands, technologies and networks in the face of a pandemic with (...)

Watches and cars: a no-nonsense comparison

Watches and cars: a no-nonsense comparison

INTERVIEW

On a superficial level, the worlds of watchmaking and automobiles are often compared through the many partnerships forged between the two industries. But (...)

Europa Star: a century of watch journalism

Europa Star: a century of watch journalism

A HISTORY OF RESILIENCE

We are entering the anniversary of the decade that saw the birth of the Europa Star publishing house, one century ago. It was during the Roaring Twenties, (...)

Journalists and watchmakers: how to fix our relationship

Journalists and watchmakers: how to fix our relationship

EDITORIAL

The coronavirus crisis calls for introspection and change. The watch media must go through this reconstruction process, as well as the brands themselves, (...)

After-sales: the best way through the crisis?

After-sales: the best way through the crisis?

INDUSTRY

At a time when the coronavirus has brought the watch industry to a standstill, shouldn’t we take advantage of the situation to pamper existing customers (...)