Europa Star Club
Europa Star
Europa Star Club


Opinions


It's five minutes to midnight

It’s five minutes to midnight

A LAST WORD TO START

December 2019
The clocks are going crazy, their hands turning wildly in all directions. It seems like our days are numbered.... we’ve arrived at the final (...)
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Watchmaking in the age of digital complexity

Watchmaking in the age of digital complexity

EDITORIAL

December 2019
Watchmaking has now fully entered the age of digital complexity. Unlike the well-oiled networks of the past, the jungle we’re dealing with today is more or (...)

The watch that doesn't exist (yet)

The watch that doesn’t exist (yet)

OPINION

October 2019
Today, it is possible to launch a brand without even having the actual watch on your wrist. From the 1990s onward, the arrival of 3D computer-generated (...)

Our special report in China

Our special report in China

EDITORIAL

October 2019
What explains the country’s “watch fever” over the last two decades? In our new issue’s feature on China, we attempt to provide keys to understanding the main (...)

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The control-freakery of the luxury business

The control-freakery of the luxury business

OPINION

July 2019
How a traditional culture of trust in the Swiss watch industry is changing over time. Are artisans being replaced by bean-counters precisely when the word (...)

Manager or entrepreneur?

Manager or entrepreneur?

EDITORIAL

July 2019
“Today, lots of brands are led by technocrats who talk about emotion,” says Jean- Claude Biver. We investigated in our archives to find how the figure of the (...)
Europa Star
A new era for Japanese watchmaking?

A new era for Japanese watchmaking?

EDITORIAL

July 2019
As demand for Japanese quartz movements continues to fall, due to declining interest in the fashion watch, and as the arrival of the smartwatch causes (...)
Europa Star
Mechanical, quartz or connected?

Mechanical, quartz or connected?

INDUSTRY

June 2019
Is there still room for every category of timepiece in the 21st century? Innovation suggests there is. But only the market can give us the definitive (...)

Over 90 years of Europa Star archives

Over 90 years of Europa Star archives

1927-2019

June 2019
A full journey through the history of watchmaking. Indeed, Europa Star has embarked upon the digitisation of a unique heritage: over 90 years of watch (...)
Europa Star
The great scattering

The great scattering

OPINION

April 2019
The watchmaking industry shoots at hoot and slide, and everyone starts to play in their own corner. My living room, my exhibition, my summit, my meetings. (...)

Basel and Geneva play a game of go

Basel and Geneva play a game of go

EDITORIAL

March 2019
The recent announcement that, in 2020, the dates of the SIHH and Baselworld will basically coincide, is just the latest salvo in a protracted territorial (...)

Instagram, “long time” and “short time”

Instagram, “long time” and “short time”

OPINION

March 2019
The paradox of the supposedly forward-looking new networks is that they constantly plunge us into a distant and magnified past. The internet has given us (...)

Watch as weapon

Watch as weapon

EDITORIAL

January 2019
The fact that the vintage wave, which arose from the younger generation, places a higher value on personality and authenticity than on function and (...)

Digital vs. analogue

Digital vs. analogue

WATCHWORDS

January 2019
“Analogue” stands apart. It’s real and authentic. It’s vinyl, it’s 35mm. What you see is what you get. It’s kind of vintage, and it’s cool (...)

Richemont: more soul!

Richemont: more soul!

EDITORIAL

January 2019
As a new edition of the SIHH opens, let’s say it right away: last year brought us some concerns about the evolution of the Richemont group’s watch brands, (...)

The watchmaker who saved Zenith from oblivion

The watchmaker who saved Zenith from oblivion

A LAST WORD TO START

December 2018
It’s a well-known story, but one that definitely bears retelling. All the more so, since this issue of Europa Star is all about the value of preserving (...)
Europa Star
When pieces go from Instagram to shop windows

When pieces go from Instagram to shop windows

EDITORIAL

October 2018
This issue marks the creation of a new tradition at Europa Star: we have selected the watch innovations that caught our eye this year in a few carefully (...)
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Pure Play or Pure Pain?

Pure Play or Pure Pain?

THE MYTHS OF COMMERCE (PART 2/5)

September 2018
In part 1 of my essay, I might have had you believe that I do not like e-commerce!? Just to be clear…Everybody who has something for sale should consider an (...)

Being together (in real life)

Being together (in real life)

A LAST WORD TO START

August 2018
As the virtual world spreads out to encompass every aspect of our lives, the need for direct contact, physical presence, face-to-face dialogue, coming (...)

Why nobody talks about watch investment value

Why nobody talks about watch investment value

GUEST COLUMN

August 2018
Odd as it may sound, in the connoisseur and collector circles, ‘investment value’ is seldom a topic. Time is changing. What values do (...)

How to fix this Messe

How to fix this Messe

BASELWORLD

July 2018
Following the departure of the Swatch Group, the vultures are circling over Baselworld. Located in a capital of art, the show may, however, find salvation (...)
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What the heck does that damn consumer want?

What the heck does that damn consumer want?

THE MYTHS OF COMMERCE (PART 1/5)

July 2018
We are at a turning point in the history of retail. Many youngsters propose new models they deem “customer-focused” in the digital age. But their focus has (...)

Great Britain, a horological superpower… for 200 years

Great Britain, a horological superpower… for 200 years

GUEST COLUMN

July 2018
For about 200 years before the 20th century, Great Britain boasted undisputed supremacy of watchmaking, thanks to the British Empire’s global maritime (...)

NEW MATERIALS: A STRATEGIC CHALLENGE

NEW MATERIALS: A STRATEGIC CHALLENGE

June 2018
The Swiss mechanical watchmaking “revival” has essentially entailed a process of renewing existing mechanical skills. The task was to show that mechanical (...)
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