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CONTENTS
CURRENT ISSUE
TIME.BUSINESS
TIME.KEEPER
THE WATCH FILES
HIGHLIGHTS
VIDEO CHANNEL
OPINIONS
PORTFOLIOS
E-ZINE
WATCH GALLERY
SWISSTIME
BOOKS
JEWELLERY
BRANDS
ARCHIVES
SUBSCRIBE
ABOUT
ABOUT
PARTNERSHIP
CURRENT ISSUE
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WATCH AFICIONADO
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Opinions
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Swatch x Omega: what madness is this?
EDITORIAL
July 2022
All it took was the announcement of an unprecedented and vaguely incestuous marriage between Swatch and the Speedmaster Moonwatch, Omega’s iconic timepiece, (...)
Looking back, to move forward
EDITORIAL
July 2022
The act of digitising archives not only dusts them off and freshens them up; by cataloguing them digitally, with the help of artificial intelligence, it (...)
NFW = Non Fungible Watches
EDITORIAL
April 2022
Welcome to Non Fungible Watches. Watchmaking’s final frontier. OK, it doesn’t tell the time and, between you and me, it’s a bit ugly. And even though it (...)
Rekindling the spark of hope
EDITORIAL
March 2022
Time seems to repeat itself. Two decades into the 21st century, it’s as if we have fallen back into the most worrying periods of the previous (...)
Post-industrial watchmaking?
EDITORIAL
February 2022
2021 was not just a year of catching up; it was also a record year for Swiss watch exports. Nevertheless, the post-Covid watchmaking industry is not the (...)
UNESCO: a new starting point for watchmaking
OPINION
July 2021
In December 2020, UNESCO added the “craftsmanship of mechanical watchmaking and art mechanics” to its representative list of the intangible cultural heritage (...)
The failed football Super League: some lessons for watchmaking
OPINION
April 2021
As we have seen in recent days, football is more than just a business: it is a living, breathing piece of collective heritage that belongs as much to its (...)
Should watch suppliers go into direct sales?
EDITORIAL
April 2021
This somewhat provocative and paradoxical question is prompted by the birth of watch incubator Watch Angels, backed by subcontracting group FM Swiss (...)
We’re all collectors now!
REPORT
April 2021
It has never been easier to start collecting watches. And there is no shortage of desire, with a vibrant and growing global community of (...)
A powerful new voice
EDITORIAL
April 2021
A new voice has entered the conversation. This promises debate and controversy, but above all it ensures that the industry maintains its social and (...)
Learning from jewellery’s successes
EDITORIAL
March 2021
In what is still a highly fragmented sector, where “no-name” brands dominate, the jewellery heavyweights – Cartier, Tiffany & Co., Bulgari and Van Cleef (...)
Fogged up
EDITORIAL
December 2020
We’re all of us, all fogged up. Literally, because wearing a mask makes your glasses steam up, and metaphorically because the horizon is looking very murky (...)
A decade lost, or a decade won for watchmaking?
EDITORIAL
December 2020
The watch industry is going through its sharpest decline ever recorded over the last 80 years. How to make a “lost decade for watchmaking” a decade won in (...)
Ariel Adams on the digital evolution of the watch industry
CONVERSATION
décembre 2020
The founder of aBlogtoWatch shares his thoughts as new digital initiatives are piling up this year in reaction to the pandemic crisis. A candid (...)
A fragile fabric
EDITORIAL
October 2020
When the fabric of a dress dries out, it is weakened, unravels and tears, becomes shapeless and rapidly falls apart.
Innovating in times of crisis
EDITORIAL
September 2020
Innovations are perhaps were we need to look, if we are to overcome the major challenges of our time. In our latest report we identify some of the major (...)
Towards a “deglobalisation” of watchmaking?
OPINION
July 2020
The implosion of the industry’s calendar, with the prospects of a global event becoming ever more remote, is a symptom of the erosion of the globalisation (...)
Our horological “paper fair”
EDITORIAL
June 2020
Watchmaking is a physical art! In the absence of real-life watch fairs, with their greetings and handshakes, laughter and controversy, we invite you to (...)
Watch fairs are not dead!
EDITORIAL
June 2020
At the height of the pandemic, when all physical events were cancelled, we asked our readers the fundamental question: what format should future (...)
The watch industry’s mirror
EDITORIAL
June 2020
Let’s be honest: in the ocean of economic, social and societal catastrophes, watchmaking is no more than a drop of water. But drops of water become rivers, (...)