Luxury Swiss Watches & International Watchmaking from Europastar

JAPAN WATCH REPORT

The traditionally tech-driven Japanese watch industry is crafting a gradual upgrade towards emotion-based luxury. Meanwhile, Swiss watch brands are looking for ways to seduce a new generation less keen on luxury shopping than their parents.

New articles about the Japanese watch market will be published every week on our website until July 22.

Japanese watchmaking wants to change its image

Seiko, Citizen and Casio now offer models at prices that were unthinkable a few years ago. Japanese companies intend to move from a highly technological (...)

The secret calendars of Japanese prints

To circumvent the state monopoly on calendars, ingenious Japanese craftsmen designed prints that revealed – to initiates only – the alternation of short and (...)

Citizen: “Reaping the benefits of our acquisitions”

The Japanese giant is active on a number of fronts: developing record accuracy with the Caliber 0100, moving towards the connected world with the Eco-Drive (...)

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JAPAN WATCH REPORT

New articles about the Japanese watch market will be published every week on our website until July 22.

Japanese watchmaking wants to change its image

The secret calendars of Japanese prints

Citizen: “Reaping the benefits of our acquisitions”

JAPAN WATCH REPORT ▶

The control-freakery of the luxury business

OPINION

Watch trends 2019: Fine Tuning

WATCH SELECTION - EUROPA STAR

Oneof Accuracy Boutique Edition

SOLVING THE MAGNETISATION PROBLEM

Bell & Ross BR V2-92 Military Beige

MB&F and L’Epée team up again

ONLY WATCH

Over 90 years of Europa Star archives

1927-2019

Some fake news about magnetism

TRUE-FALSE

Cuff by Lydia Courteille