Luxury Swiss Watches & International Watchmaking from Europastar

JAPAN WATCH REPORT

The traditionally tech-driven Japanese watch industry is crafting a gradual upgrade towards emotion-based luxury. Meanwhile, Swiss watch brands are looking for ways to seduce a new generation less keen on luxury shopping than their parents.

New articles about the Japanese watch market will be published every week on our website until July 22.

Minase: Japan’s best-kept watch secret

Minase is a good example of how technological innovation in Japan can also be an ode to nature. We paid a visit to this family company in Akita, in the (...)

Casio: “We must do better in the metal analogue (...)

The first generation of G-Shock used plastics, the second one incorporated metal, and the new one is made of carbon. Simultaneously, the brand intends to (...)

Orient: the watch brand of Epson

Orient, which specialises in automatic watches, wants to take advantage of Epson’s global infrastructure to make itself better known (...)

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JAPAN WATCH REPORT

New articles about the Japanese watch market will be published every week on our website until July 22.

Minase: Japan’s best-kept watch secret

Casio: “We must do better in the metal analogue (...)

Orient: the watch brand of Epson

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