Last year, Carl F. Bucherer made a tremendous impact at BaselWorld with the introduction of its in-house movement, the CFB A1000. It was introduced in the Patravi Evotec DayDate, and this year two more models of the Evotec are debuting, also utilizing the CFB A1000 – the Patravi EvoTec PowerReserve and the ladies Patravi EvoTec.
“The Evotec is becoming a family, using the CFB A1000 as the base movement,” says Thomas Morf, President, Carl F. Bucherer. “The PowerReserve is the most logical step for us, complications-wise. We will come out with an integrated chronograph down the road, but that is the Champions League of watchmaking, and we are working on it.”




PATRAVI EVOTEC POWERRESERVE


The Patravi EvoTec PowerReserve uses the same cushion shape as the DayDate, and adds a unique power reserve indication. The Ladies Patravi EvoTec marks the first time Carl F. Bucherer has used the new movement in a ladies model, a commitment to the growing mechanical watch for ladies segment.
The EvoTec is not a collection, it’s a label that represents “Evolution Technology” and means that any watch with the EvoTec designation has Carl F. Bucherer’s in-house movement.
Morf and Bucherer have come up with a new way to develop new complications and movements in a logical way. The brand calls it Smart SimPlexity,
“This is our way of engineering,” Morf explains. “I think that the watch world is going in the wrong direction - everything can be engineered to be complicated, but I think it’s not about being complicated, it’s about having a smart solution.





“I call what we include in our watches functions, not complications,” he continues. “If you undergo an operation and hear the word ‘complication,’ that’s not a good thing. Complicated is negatively loaded – we have a given function and we are trying to find a smart solution to it. If we decide to do a minute repeater, we will try to find a smart, simple solution. Why was Porsche always winning awards with the 911? It was efficient, smart engineering –that’s how they developed cars. That’s how we do our watches. I want to stay away from what’s complicated, I don’t think it’s the right direction. We have a given task, a chronograph, for example, and we do it the smart way.”
Smart SimPlexity – the perfect label for doing it the Carl F. Bucherer way.


Source: Europa Star April - May 2010 Magazine Issue