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Ice Watch’s New Ice-Alu Collection

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May 2012


Combining the unique ICE-WATCH brand’s design with the light-weight feel of aluminium, the new Ice-Alu fits snugly and comfortably around your wrist.

Ice Watch's New Ice-Alu Collection

The Ice-Alu collection comes in eight luminous colours that are eclectic yet sophisticated. And because everybody is different and because your mood and the time of day dictate what you want to wear there are two complementary colour ranges:

- The ICE-WATCH brand timepiece fans who prefer an elegant, pared down style can choose from Anthracite, Deep Blue, Gold and Silver.

- While fans of ICE-WATCH brand timepiece’s fashion-forward colours can pick from punchy Turquoise, Pink, Purple and Deep Purple.

Ice-Alu in short:

  • 8 metallic colours: Anthracite, Deep Blue, Gold, Silver, Turquoise, Pink, Purple and Deep Purple.
  • unisex size : Turquoise, Pink, Purple & Deep Purple
  • unisex & big sizes: Anthracite, Deep Blue, Gold & Silver
  • Entirely in aluminium, from the wristband down to the smallest detail, the winder!
  • 10 ATM
  • Screwed caseback
  • Available from September 2012