Since the Ice-Watch timepieces joined the social network its fanbase has continued to steadily grow. Today the iconic watch brand reaches over one million Facebook fans: this is a first in the watch industry! As a result the Ice-Watch brand also has a perfect platform for free exchange and discussions with the web 2.0 generation.

Talking, exchanging ideas, interacting… these are just a few reasons why the Ice-Watch brand created a page where Ice-Watch lovers could share their passion. This attitude is typical of the brand which is now ranked in the top 500 of global brands and the top 5 of the jewellery/watches segment globally*: always at the heart of the action, always close to its community.

New collections, sports and cultural events, festivals, new stores... It’s all there on the Ice-Watch fan page… Anything is a good opportunity to post photos, videos, blogs and news items online to encourage a sustainable dialogue.

One million Facebook fans: this really is a first in the watch-making industry! On this occasion, and as a way of thanking all these brand supporters for their loyalty, the Ice-Watch brand will launch a special edition of the «Ice-Game». Fans stand a chance of winning one of 100 watches from the Ice-World and Ice-Flash collections!

Soon the brand Ice-Watch will also publish an album featuring 50 of the best photos posted by community members to its Facebook page: a fun, colourful, sexy, risqué, playful and inspirational photo retrospective!

*Source : www.socialbakers.com