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New Retail Concept by Roger Dubuis

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June 2012


There are places that can be defined as true gateways. With this in mind, Roger Dubuis has conceived its new boutiques in the style of a jewellery box studded with invitations to discover the extraordinary world of the Geneva watchmaker.

New Retail Concept by Roger Dubuis

Roger Dubuis Heritage boutique - Hong Kong

The exceptional style and presentation of the collections create surprises at every encounter. Inspired by the spirit of the Hong Kong based Heritage boutique, more boutiques are soon to follow.

Hong Kong, Dubai, Singapore… The Roger Dubuis brand bridges these world-renowned cities. With only 160 retail locations around the world, the Geneva watchmaker is already adding a dozen exclusive boutiques to the most prestigious addresses. And the Geneva watchmaker will soon number nearly twenty boutiques. In these privileged retail spaces, Roger Dubuis invites one to discover its universe, its exceptional timepieces, and the brand’s expertise and pride in creating surprise.

New Retail Concept by Roger Dubuis

Roger Dubuis Heritage boutique - Hong Kong

More than a signature, the Roger Dubuis brand reflects a lively creative flair. A world where exuberance is queen and creativity rules as master. From this perspective, the Geneva watchmaker inscribes its action, philosophy, realisations, and communication through four distinct and specific universes.

Four universes, four collections— the Incredible Player for the Monégasque, the Incredible Warrior for the Excalibur line, the Incredible Venturer for the Pulsion model, and the Incredible Diva for the new women’s collection, Velvet—all featured together in the regularly updated boutiques. The retail space becomes a convivial meeting place uniting Luxury Watchmaking and craftsmanship with the brand’s originality. The magical world of time, exuberance, and audacity is expressed through each interior.

New Retail Concept by Roger Dubuis

Roger Dubuis Heritage boutique - Hong Kong

For a complete list of Roger Dubuis Boutiques, click HERE