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RJ-Romain Jerome’s Space Invaders® Take Over Colette in Paris

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July 2012


After a first raid last year, the Space Invaders® have once again landed our daily watchmaking lives. In cooperation with Taito Corporation, RJ Romain Jerome serves as a willing accomplice in this new invasion. First target: Colette, in Paris. On that occasion, the pixelated figures have put on the emblematic blue color of the store for a limited edition of eight pieces, only available in the trendy boutique.

RJ-Romain Jerome's Space Invaders® Take Over Colette in Paris

Manuel Emch, CEO of RJ Romain Jerome, is himself a former game addict from the generation that first went wild about Space Invaders, the game that has become a legend for all those who grew up in the 1980s: it was the first electronic game, the first “Killer Application” on a fixed console (arcade cabinet). The Space Invaders craze sparked a shortage of 100-yen coins when the game was first launched in Japan. Space Invaders and its pixel creatures were the first ever iconic form of entertainment: thousands of hours of TV footage and hundreds of cultural exhibitions have been devoted to this generational legend.

Having inherited the highly distinctive case of the Moon Invader collection (a round shape inside a cambered 46 mm square), the Space Invaders watches have kept the same steel coalesced with fragments of Apollo 11. The four functional ball-and-socket joints on the corners of the case are shaped like the legs of the lunar landing modules of the American lunar missions. These extremely sophisticated components mounted on axles anchored in the case hold the lugs of the rubber straps and enable the watch to adjust to all kinds of wrist sizes.

The Space Invaders are available in four other colours (red, green, purple and yellow) and have started their incursion in all RJ Romain Jerome points of sale worldwide. Limited editions of eight pieces per colour, five new colourful legends have made their entrance at RJ Romain Jerome…