Legendary pop band Depeche Mode and Hublot have announced a fundraising initiative to benefit charity: water, a non-profit organization bringing safe drinking water to the developing world.

This unique initiative is part of the Depeche Mode 2013-2014 Delta Machine Tour. As Charity Partner, Hublot has designed a watch especially for this history-making collaboration: the Limited Edition Big Bang Depeche Mode.

A portion of the proceeds from the sale of each watch will go directly to charity: water. The Big Bang Depeche Mode will be launched with an international advertising campaign to coincide with the band’s 2013 summer European tour.

BIG BAND DEPECHE MODE by Hublot

In 2010, Hublot and Depeche Mode raised funds for the Teenage Cancer Trust with a benefit show at London’s Royal Albert Hall and a unique auction of 12 exclusive boxed sets, each containing a unique Hublot watch with the cover of one of Depeche Mode’s 12 studio albums on its dial, along with the vinyl and digital version of each album, a golden framed CD and autographed stills.

This year, Hublot and Depeche Mode agreed to work together on a larger scale, to benefit charity: water, an organisation supported by the band. charity: water’s founding purpose is to bring safe drinking water to people in developing countries around the world. Nearly 800 million people (nearly 1 out of every 9 people worldwide) lack access to safe drinking water—an epidemic-level problem charity: water is committed to solving. To date, they have funded over 8,100 water projects, providing access to clean, safe drinking water to more than 3.2 million people in 20 countries. And through the partnership announced today, Hublot and Depeche Mode have expressed their shared commitment to make charity: water’s global impact even greater.

Depeche Mode’s Martin Gore commented on the partnership “I have personally been a supporter and advocate of charity: water for a while now, so I’m thrilled that we as a band can expand our support for the organization and help to make significant difference in places around the world struggling without a proper supply of drinking water.”

Depeche Mode: (from left) Martin Gore, Dave Gahan and Andy Fletcher

This unique collaborative effort aims to break the record set in 2010. For this reason, Hublot has produced an exclusive series of 250 timepieces: the Limited Edition of Big Bang Depeche Mode in black ceramic. Part of the sales proceeds from each watch will go directly to charity: water. To coincide with the start of Depeche Mode’s Delta Machine tour, Hublot will launch an advertising campaign to raise awareness for the charity and accompany the commercial launch of the Limited Edition Big Bang Depeche Mode timepiece.