James Blunt’s latest single “Bonfire Heart” is an anthology of dreams, longing, and love. It’s as much about getting back to basics and rediscovering the power of music as it is about communicating emotions directly and honestly, without too much polish or complication.

“In my teens, I found freedom in music. It’s a way of dreaming, a way to express who you are to the audience, but just as importantly, to yourself. It has taken me a while to understand it, to feel it again – and start dreaming again”, says James Blunt, who has so far sold nearly 17 million albums and 20 million singles worldwide.

James Blunt wearing a JeanRichard Terrascope in his latest video “Bonfire Heart”

This collaboration with JeanRichard reflects this pioneering nature, distinguished achievements and remarkable values, as well as the soulful spirit that comes to light through people’s exceptional experiences and their take on the axioms of life.

“Bonfire Heart” is also all about bringing people together and about how someone – be it family, a friend, or a lover – can inspire you and ignite that spark in us, leading us to achieve extraordinary things.

This is very much in line with JeanRichard’s philosophy of life that is inspired by exceptional journeys and explorations and by outstanding personalities who take on the world on their own terms, with joy and gusto, becoming everyday heroes while shaping the voyage of others along the way.

The clip also portrays the exhilaration of distant places and new discoveries, much like JeanRichard timepieces express the sheer beauty of great open spaces and the desire to live your life to the fullest. More than a watch, it’s a state of mind.

Source: JeanRichard