Omega opened its eighth boutique in Switzerland on 12 December in the ski resort of St. Moritz. The 40-square-metre store on Via Serlas is the second one to feature new design elements, including wall panelling and counters crafted from reconstituted zebrawood and furniture made in attractive red leather.

The interior of the new Omega store in St. Moritz, Switzerland

The new store acts as a showcase for the brand’s four famous watch lines, as well as its fine leather and jewellery collections.

By the end of 2013 Omega will have more than 300 own-name stores worldwide.

The Omega store in St. Moritz is located at Via Serlas 42 and is open Monday through Saturday from 9.30am to 12.30pm and from 2pm to 7pm.