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PRE-BASEL 2015 - Hublot’s Big Bang Unico [Video]

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March 2015



The World’s Only Scratch-Resistant Gold Watch

The fusion of a revolutionary material – the famous Magic Gold, which is the world’s only scratch-resistant gold, certified as 18K and developed by Hublot – and the iconic design of the Big Bang, with its Manufacture Chrono: the Unico.

Big Bang Unico by Hublot
Big Bang Unico by Hublot

“The fusion of materials is in Hublot’s DNA. Four years ago, Hublot created Magic Gold, the only scratch-resistant gold in the world. Still today, Hublot is the only brand to offer this material, whose hardness is close to 1,000 Vickers, more than twice that of ‘standard’ 18 carat gold, which only reaches 400 Vickers.” Ricardo Guadalupe, CEO of Hublot

The Magic Gold is a noble material protected by patents, certified as 18 carats by the Central Office for Precious Metals Control, and developed by Hublot in Switzerland alongside the prestigious EPFL (Swiss Federal Institute of Technology), several months of fine-tuning took place in the manufacture to machine the famous alloy.

Ricardo Guadalupe, CEO of Hublot
Ricardo Guadalupe, CEO of Hublot
PRE-BASEL 2015 - Hublot's Big Bang Unico

Since November 2011, when Magic Gold was unveiled to the world’s press, Hublot has equipped itself with the means to produce this material in-house from start to finish thanks to its high-tech foundry at the Nyon Manufacture, which is home to the ceramic sintering and high-pressure metal casting processes.

Almost three years of collaboration and research have gone into achieving an impressive result: a completely new type of gold, an almost inalterable precious metal which retains its own characteristics. The first watches made from Magic Gold were presented at BaselWorld2012 in a very limited Big Bang Ferrari edition which reflected the shared DNA of the 2 brands: Exclusivity, innovation and technology.

Source: Hublot