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The next threat to Swiss watchmaking is not a fruit

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March 2015


With all the hype about the Apple Watch and wearable technology, it’s easy to forget about those boring, old, market forces. Speaking about Switzerland’s wider position in the context of global manufacturing, Euromonitor analyst Sulabh Madhwal commented in the Retail Gazette, “Owing to rising product prices, demand from distributors across the world is expected to decline. Japanese and American manufacturers are positioned well to challenge the dominance of Swiss manufacturers.” Seems like the Apple Watch is not the only thing the Swiss watch industry needs to worry about. (VJ)

The next threat to Swiss watchmaking is not a fruit

Western and Eastern challengers