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Monday’s QUOTABLE MOMENT: Apple Watch Gateway Drug for Patek Philippe

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May 2015


Much has been made of the so-called smartwatch “revolution”. Some have even feared that the smartwatch will cripple the Swiss watch industry like the previous quartz revolution. But the fears might be misguided. In fact, the Apple Watch might grow the overall market.

“A trendy ,000 Apple Edition may ultimately prove to be a gateway drug for, say, an elegant 0,000 Patek Philippe.”