Europa Star

City of New York names Fifth Avenue & 52nd Street Place de Cartier

September 2003

City of News York names Fifth Avenue & 52nd Street Place de Cartier

The City of New York names Fifth Avenue and 52 nd Street, home to the Cartier mansion, Place de Cartier. Cartier, the prestigious international jeweler, first opened in New York in 1907, and moved to Fifth Avenue and 52nd Street in 1917.

“It is an honor that this great city has deemed Fifth Avenue and 52nd Street Place de Cartier,” remarked Stanislas de Quercize, President and CEO, Cartier North America. “In 1970 the Cartier mansion was declared a landmark building. The Place de Cartier naming is the next chapter in Cartier New York's rich history and enduring romance with the City.”

Fifth Avenue and 52 nd Street was temporarily re-named Place de Cartier in the fall of 2001 to celebrate the newly opened boutique since undergoing a two year restoration. Originally built by Robert W. Gibson in 1905, for Morton F. Plant, the mansion became an architectural wonder on Fifth Avenue. By 1917, however, the area became increasingly commercial, as residents moved north. Mr. Plant resigned himself to the trend and sold the mansion to Pierre Cartier in exchange for one hundred dollars and a pearl necklace (valued at one million dollars) for his wife Mae, “Maisie”. Since that illustrious beginning, Cartier New York's career on Fifth Avenue and 52nd Street has continued in the same vein, impressing New Yorkers with spectacular creations, service and events.

Cartier, one of the world's leading luxury goods companies, designs, manufactures and distributes all of Cartier's products. The company markets a broad range of luxury products including jewelry, watches, eyewear, fragrance, writing instruments, lighters, leather goods, scarves and crystal. In the United States there are 32 stores in addition to two in Canada. Founded in 1847, the House of Cartier has long been identified with quality, prestige and history and has served as crown jeweler to 19 royal houses.
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Source: Cartier media release
September 2003