n November 7, 1984, the watch industry was stunned as famed jewellery designer Gérald Genta unveiled a line of fine watches styled with Mickey Mouse, the Pink Panther, and Popeye. The industry had never before mixed pop culture with haute horology, and the outcry forced Genta to abandon Montres et Bijoux. Was it really so bad? Shouldn’t they have known this would happen?
#1 The Day Gérald Genta Challenged the Watch Industry. Listen now: