Universal - Brand Index

Universal Genève SA
38 Chemin du Grand Puits
Case Postale 128
1217 Meyrin 2
Switzerland
Tel : +41 (0)22 307 78 80
Fax : +41 (0)22 307 78 90
[email protected]
www.universal.ch

Español Français Pусский 繁體中文简体中文

> Universal Genève – search all reports since 2000

Universal Genève highlights

Reviving a watch brand: a risky venture

July 2022

Before the 1970s, Switzerland was home to a record number of watch brands, many of which collapsed during the quartz crisis. Over the past twenty years, (...)

WWII Japanese military watches

DAWN OF A QUIET SUNDAY MORNING IN 1941

March 2019

The rise and fall of the Japanese Empire during WWII is a deeply captivating but also frightening piece of history of the 20th century. If military watches (...)

When extinct brands achieve record results

DATA

December 2018

Pre-owned websites are flooded with vintage watches. Among the most sought-after are now defunct brands like Universal Genève or Gallet. The leading online (...)

Yesterday’s marketing is more modern than you think it is

VINTAGEMANIA

October 2018

Art deco advertisements certainly look prettier mounted on your wall than the modern ones you’ll find in the glossy magazines in your doctor’s waiting room. (...)

Can you dive with your vintage watch?

VINTAGEMANIA

August 2018

Have you ever asked yourself that question? I’m sure that if you’re a collector, or simply the owner of a vintage watch, you’ve surely asked yourself at least (...)

Patina: the blue cheese of vintage watches

VINTAGEMANIA

April 2018

NOTA BENE: The word “patina” comes from latin and meant “plate”, at that time most of them were made out of bronze, a material that can be affected by time or (...)

Universal Polerouter: one of the last affordable icons

VINTAGEMANIA

March 2018

I’m not the first or the last one to write about the Universal Genève Polerouter but my love for the brand and for this model in particular is deeply linked (...)

Universal Genève rewards the winner of the 2009 edition of the prestigious International rose competition of Geneva

June 2009

On the occasion of the 62nd edition of the International rose competition of Geneva, the watch brand Universal Geneva, official partner, has (...)

Microtor Cabriolet 2008: another bold new release from Universal GenÈve

May 2008

On the occasion of BaselWorld 2008, Universal presents its Microtor Cabriolet, the first shaped timepiece (since the brand’s renewal) distinguished (...)

Universal Genève – one year on

April 2007

With a legitimate story that dates back to 1893 and a horde of world première movements to its credit. Universal Genève certainly has a (...)

THE SPIRIT OF 2006: the Microtor UG 100 by Universal Genève

October 2006

18K pink gold case (diameter: 42.40mm) with the Microtor movement operating at a frequency of 28,800 vibrations per (...)

Universal Genève back to its roots

May 2006

Under new management, Universal Genève, one of Switzerland’s world-renowned brands, returns to its roots.