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TIME.BUSINESS

Tiffany & Co.: finding the right pace in watchmaking

Tiffany & Co.: finding the right pace in watchmaking

The Tiffany Timer revives a long-standing tradition - exactly 160 years after the New York jeweler designed its first chronograph at its Geneva factory. (...)

EveryWatch: secondary watch market reached $16.73 billion in 2025

EveryWatch: secondary watch market reached $16.73 billion in 2025

The report finds that global secondary-market sales reached $16.73 billion in 2025, representing 36.4% year-on-year growth. Dealer-led pre-owned (...)

32nd Gaïa Prize: call for applications

32nd Gaïa Prize: call for applications

Application files are to be sent, together with any relevant documents, before March 21st, 2026. The 32nd award ceremony will take place on 17th September (...)

Precipro invents the “four seasons” ring

Precipro invents the “four seasons” ring

Precipro has developed a discreet mechanism that allows the diameter to be adjusted according to the season and bodily variations in finger size due to (...)

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A preview of The Original Miami Beach Antique Show (March 26-30)

A preview of The Original Miami Beach Antique Show (March 26-30)

Immerse yourself in the fascinating world of antique dealers next March in Miami! In addition to the wide array of items in a variety of price points on (...)

Studio Underd0g takes assembly fully in-house and opens The D0ghouse

Studio Underd0g takes assembly fully in-house and opens The D0ghouse

Studio Underd0g has completed the full integration of its long-standing assembly partner and is opening The D0ghouse, a new manufacturing space that will (...)

Bangalore Watch Company opens flagship boutique in its hometown

Bangalore Watch Company opens flagship boutique in its hometown

The new 1,800 sq. ft. space in Bangalore’s prestigious Lavelle Road marks an important milestone in the brand’s journey. Designed as an experience center (...)

An introduction to new independent watch fair Chronopolis

An introduction to new independent watch fair Chronopolis

From April 14 to April 18, Chronopolis brings together 20 independent watch brands in a single shared space, united by common values of independence, (...)

Audemars Piguet opens its newest AP House in Atlanta

Audemars Piguet opens its newest AP House in Atlanta

This opening marks the latest chapter in the brand’s pioneering AP House concept – an intimate, experiential approach to retail that reimagines how clients (...)

Renaud Tixier appoints Ace Jewelers as authorised retail partner in the Netherlands

Renaud Tixier appoints Ace Jewelers as authorised retail partner in the Netherlands

Renaud Tixier, the independent Swiss haute horlogerie brand founded jointly by Dominique Renaud and Julien Tixier, announces a new authorised retail (...)

Louis Vuitton x De Bethune: a star-studded collaboration

Louis Vuitton x De Bethune: a star-studded collaboration

As part of its collaborations with leading independent watchmakers, spearheaded by Jean Arnault, La Fabrique du Temps Louis Vuitton has joined forces with (...)

A preview of Time to Watches, 14-19 April 2026

A preview of Time to Watches, 14-19 April 2026

One of the defining events of Geneva Watch Week, Time to Watches (www.timetowatches.com) returns for its fifth edition with an expanded format, once again (...)

Jeanne-Valentine Ulrich and the art of contemporary watch engraving

Jeanne-Valentine Ulrich and the art of contemporary watch engraving

As engraving techniques enjoy a resurgence in watchmaking, one name stands out: Jeanne-Valentine Ulrich. Trained in La Chaux-de-Fonds and later at Vacheron (...)

The State of AI in Luxury

The State of AI in Luxury

The luxury industry stands at a defining moment in AI adoption. While technology giants race ahead, luxury brands face unique challenges in balancing (...)

Tissot's courting Gen Z with its extended NBA partnership

Tissot’s courting Gen Z with its extended NBA partnership

In the encyclopaedia of sports, there are those where time is a metric, with little to no clock pressure, and those where every moment of play is anchored (...)

From data to decisions: watchmaking's AI future

From data to decisions: watchmaking’s AI future

The luxury industry sits on a goldmine of customer data spanning decades. Yet even as AI promises to unlock unprecedented insights, many brands remain (...)

Minutes + Hours Austin: mechanical time meets automotive icons

Minutes + Hours Austin: mechanical time meets automotive icons

Set within Austin’s Petrol Lounge, the latest Minutes + Hours event brought together contemporary watchmaking, independent creativity, and automotive (...)

Shared intelligence: the new architecture for growth in luxury

Shared intelligence: the new architecture for growth in luxury

AI in luxury isn’t a choice between craft and code. It’s a question of how to fuse both to deliver experiences neither could achieve alone. As the following (...)

Save the date: 26th GPHG Awards Ceremony on Saturday 7 November 2026

Save the date: 26th GPHG Awards Ceremony on Saturday 7 November 2026

The Grand Prix d’Horlogerie de Genève (GPHG) will roll out the red carpet on Saturday 7 November 2026 for a new celebration of the watchmaking (...)

Audemars Piguet inaugurates its new manufacture ‘for the next 150 years'

Audemars Piguet inaugurates its new manufacture ‘for the next 150 years’

Audemars Piguet inaugurates a new manufacturing site in Le Brassus as part of ongoing celebrations for its 150th anniversary. Named the Arc, the 23 700m² (...)

Inside the Patek Philippe Museum: a conversation with Dr Peter Friess

Inside the Patek Philippe Museum: a conversation with Dr Peter Friess

For Dr Peter Friess, it all began in the 1970s with the restoration of clocks by the extraordinary Renaissance master Jost Bürgi. More than a decade ago, he (...)

AI in China: the next great acceleration for the watchmaking world

AI in China: the next great acceleration for the watchmaking world

While Western luxury brands debate AI strategy, China’s digital platforms are already building it for them. For Swiss watchmakers, the question is no longer (...)

The basics of AI: ten terms that matter today

The basics of AI: ten terms that matter today

From LLMs to Agentic AI and MCP, understanding these concepts is essential for navigating luxury’s digital transformation.

The AI revolution is happening but we don't see it yet

The AI revolution is happening but we don’t see it yet

OPINION

Homo sapiens may be 250,000 years old, the last two centuries have reshaped our species in ways no cave painter or Greek philosopher could have imagined. (...)